Not Trader Joe’s. The grocery chain still succeeds without this form of marketing, but people want technology. Social media is a great source for advertising as everyone “shares” and “likes” their favorite posts on Facebook. I know when I hear about a new restaurant or store, I will look to see if they are on social media to see what others are saying. They could post specials, recipes, and respond to any questions customers may have. Eventually, they may decide to branch out to social media, but from everything I have researched up to this point, it is not in the near future.
Over 80% of the products Trader Joe’s sells on their shelves has their name and logo on it. They have earned the trust of their customers that their private label is often superior to any national brand (Garcia, 2016). Their brand consists of high quality items that you can only purchase in their store. Offering unique products is a smart practice as you have to shop at Trader Joe’s to get the product. This best practice is very successful and their brand speaks for itself, therefore, they do not feel that they need a social media