The media campaigns form three principals. One-way politicians advertise themselves is by using political advertisements. Paid television commercials are a great way for candidates to begin advertising. They also use the more traditional form of campaigning. They give speeches, rallies, and news conferences to draw media attention (Turner 264). The last way to advertise via media is to get free television time. They do this by be part of new broadcasts as well as interviews. Most candidates hire a media consultant in order to help them use media as a way to advertise. A media consultant advises the candidate on the use of mass media. The Federal Election Campaign Act was put in place in order to keep the candidates honest about where they are receiving campaign money. The author writes, “candidates spent over $1 billion in the 2008 election cycle”. This act makes the candidates complete a file which accounts for where they are getting all of their campaign money and how they spent it. The government places laws in order to keep the campaign contributions equal. In 1979, an amendment was created that included a loophole for the government to spend
The media campaigns form three principals. One-way politicians advertise themselves is by using political advertisements. Paid television commercials are a great way for candidates to begin advertising. They also use the more traditional form of campaigning. They give speeches, rallies, and news conferences to draw media attention (Turner 264). The last way to advertise via media is to get free television time. They do this by be part of new broadcasts as well as interviews. Most candidates hire a media consultant in order to help them use media as a way to advertise. A media consultant advises the candidate on the use of mass media. The Federal Election Campaign Act was put in place in order to keep the candidates honest about where they are receiving campaign money. The author writes, “candidates spent over $1 billion in the 2008 election cycle”. This act makes the candidates complete a file which accounts for where they are getting all of their campaign money and how they spent it. The government places laws in order to keep the campaign contributions equal. In 1979, an amendment was created that included a loophole for the government to spend