Generally brands for me mean superior product performance that may provide enhanced benefits from using the product as compared to using a non-branded product. Brand has now become as a source of status symbol, using a branded product or service is a mean to get social acceptance in a society. When a person consumes a brand he has mental satisfaction and he can expect no flaw in the product. He knows that if he has spent huge amount on the product in return he will get good quality. Now …show more content…
It consists of many different type of casual wear clothes. Now-a-days this brand is becoming famous among the young ladies because of its higher quality of fabric with good embellishments that they use and their unique stylish look and design. I like this brand because of its clothes in which they offer fresh colors and with trendy cuts and their silk cloths. One of the most important reason for choosing this brand is the reasonable price of its product and it is easily available everywhere in Pakistan.
Maybelline New York is my favorite brand among the brands of cosmetics because the quality of its products. This brand is also preferred by the beauty professionals and celebrities worldwide. It is the leading cosmetic company in the U.S. It has developed a range of innovative facial products. Their products makes the skin more brighter, smoother, moisturized and protected. Their products are made from healthy materials that do not damage the skin. By using their products, skin becomes healthy and glowing.
There are several brands in the market in a same product line. When a product reaches a certain frequency where it can be differentiate from other substitute products it becomes a brand. So it is not difficult for a product to become a brand but there are very few brands that achieve resonance with its …show more content…
It should adapt to change. Look at their competitors and learn from them. They should also introduce Android phones in the market as there is heavy demand for it. After introducing changes in its phones a new marketing strategy would help them gain popularity in consumers as well. They should go for event marketing that is sponsor events in different cities as to create awareness in public. Diversify into new market segment, right now blackberry phones are made for business people but they should be targeted for teens as well. This could be done by engaging a youth spokesperson, like Fawad Khan as their brand ambassador. Further make colorful advertisements to attract customer’s