Your logo is a symbol that can help people to remember you business and even stir emotions. It only works that way if gets designed properly.
While you can DIY your own logo design, you're likely to end up with something that you don't love and customers don't respond to. A professional dental logo design offers benefits that a DIY version can't match.
Let's dig into three of those benefits.
Simplicity
There's an almost overwhelming impulse to try and cram as much information as possible into a logo. It's understandable since logos are often the only thing people remember about a business.
It's also a rookie mistake. A good logo needs to scale down and still be immediately recognizable on a business card. As often as not, …show more content…
A professional logo designer will help to guide you toward a simpler logo that is memorable, conveys your brand and still scales.
Innovative Dental Logo Design
Designing your own logo is a seductive option. Who knows your business better than you? The problem is that, while you know your business, you probably don't know anything about graphic design.
A good graphic artist brings more than computer skills to the table. They bring all of their industry experience and knowledge about design trends. They also bring their training in historical artistic movements.
This allows them to innovate with your logo in ways that you couldn't or wouldn't think to do.
Take the logo for Louis Pelletier Denturologiste as an example. Rather than use the basic smile which is almost a cliche in dentistry, their dental logo design takes a step toward the abstract.
It evokes the impression of a smile, without replicating the literal smile we've all seen dozens of times before. The real genius of the design is that it doesn't abandon the smile, just gives it a fresh spin.
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