Beckey and Kim began reaching out to larger chain stores such as TJ Maxx, Fred Myers, Tuesday Morning, and some of the smaller mom-and-pop stores to sell merchandise to. Kim, being the vice president, handled over 120 sales representatives from all over the United States to help push more of the products out. Figure 15.6 shows the different types of channel distributions. Beckey and Kim reaching out to other stores to help sell their product is an example of an indirect distribution channel. An indirect channel is defined as a distribution system with one or more intermediaries (page 414). The retail store is an example of the retailer channel, where the retailers sell to the consumers or users. A wholesaler channel would Wicks n' More selling their product at a wholesale price to the wholesaler that will distribute through a retailer to a consumer or user. An agent/broker channel is when the producer reaches out to an agent or broker to sell to the wholesalers. As stated before, Kim handled the sale representatives that would bring the business more customers and future
Beckey and Kim began reaching out to larger chain stores such as TJ Maxx, Fred Myers, Tuesday Morning, and some of the smaller mom-and-pop stores to sell merchandise to. Kim, being the vice president, handled over 120 sales representatives from all over the United States to help push more of the products out. Figure 15.6 shows the different types of channel distributions. Beckey and Kim reaching out to other stores to help sell their product is an example of an indirect distribution channel. An indirect channel is defined as a distribution system with one or more intermediaries (page 414). The retail store is an example of the retailer channel, where the retailers sell to the consumers or users. A wholesaler channel would Wicks n' More selling their product at a wholesale price to the wholesaler that will distribute through a retailer to a consumer or user. An agent/broker channel is when the producer reaches out to an agent or broker to sell to the wholesalers. As stated before, Kim handled the sale representatives that would bring the business more customers and future