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Social Learning Theory - Bandura
- Observing role models behaviour and then imitating
- Likelihood of repeating behaviour depends on the consequences
Sprafkin et al - offering help
Children who watched Lassie were more likely to help puppies in distress
Mares - self control
When exposed to TV model showing self control, children showed higher levels of self control
Fredrick and Stein
Watched 'Mister Rogers Neighbourhood' - showed more task persistence and higher levels of self control
Ruchton - lasting effect?
After watching PSB behaviour in media, children exhibited more PSB - however effects only lasted 2 weeks
Fredrick and Stein - positive interaction
Observed children at play - those who watched a PS programme behaved more positively
Exposure - Cognitive Priming
Viewing PSB can be memorised for later behaviour when faced with similar cues
Parental Mediation
Parents who watch with child & then discussed and explain concepts with child
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