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MKT 500 (Latest) WK 4 Assignment 1: Part A: Your Marketing Plan
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your Marketing Plan. You are required to submit a Marketing Plan for a hypothetical product-based company. Your plan must include company’s background information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell.
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Write a five to six (5-6) page paper in which you:
1) Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns and the return on investment.
2) Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
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