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Who developed social identity theory?
Tajfel, 1970
What is an individual's social identity?
Self concept
How does prejudice occur according to social identity theory?
When people are grouped and the prejudice form in three stages; social categorisation, social idenetification and social comparison.
What happens in social categorisation? (Stage 1)
We automatically see ourselves as part of a group and this triggers our sterotypical beliefs about other groups.
What are ins and out groups?
The in-group the group we belong to and the out-group is a group related to us that we dont belong to
What happens in social identification? (Stage 2)
We adopt the identity of of our in-group and associate ourselves with its norms and culture. The success of our in-group affects our self asteem, feeling good when the group is good. We also pick out differences we have with the out group.
What happens in social comparison? ( stage 3)
We compare ourselves with other groups. We tell ourselves the in- group is the best, in-group favourtism. We look down on the out-group, negative out-group bias.
Evaluation of social identity theory
Social identity theory has been tested using minimal group studies. Highly controlled so high reliabilty, low ecological validity. Has applications like explaining support for football teams or can be used to prevent prejudice.
However, it can't explain individual differences in prejudice.
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