CAREER PROFILE OF WOMEN IN CIVIL ENGINEERING PROFESSION IN INDIA Needhidasan.S1, Indiramma.P2 1. Professor, Department of Civil Engineering, Saveetha School of Engineering, Saveetha University Chennai – 602 105. Email: needhidasan@saveetha.com 2. Associate Professor, Department of Civil Engineering, Sri Vidyanikethan College of Engineering (Autonomous) Tirupati – 517 102. Email: indu_svuce2000@yahoo.com ABSTRACT Participation of women in the engineering profession is important from the…
It was transported from western, middleclass culture with its corresponding values, and applied mostly out of the context in which it was developed. Plainly this was misuse of the tests and constituted abuse. Psychological tests applied in South Africa were standardized for the white population, and applied without any adaptation to the very different context in the country; Factors, such as culture, language, socio-economic status, education and levels of acculturation of the South African…
He says that Western companies think they can avoid political risk by spelling out every detail in a contract, but "in Asia, there is no shortcut for managing the relationship."88 In other words, the contract is in the relationship, not on the paper, and the way to ensure the reliability of the agreement is to nurture the relationship. Even a deal that has been implemented for some time may start to get watered down at a time when you cannot do anything about it. A Japanese-led consortium…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…
Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…