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9 Cards in this Set
- Front
- Back
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3 types of local advertisements
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product (specific product/service; short term)
institutional (long term; perception of business) classified (recruit new employers, etc) |
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different ages in advertising
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preindustrial
industrializing industrial post industrial |
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preindustrial
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prior to 1700s
not a lot of products no need for adv agriculture: barter/trade printing press, first advs newspaper becomes popular: puffery |
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industrializing
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creation of cities, larger markets
high demand for products leads to overproduction need adv to let you know which is better |
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industrial
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production to sales orientation
persuade you need luxury goods packaged goods, slogans, tv positioning |
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postindustrial
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current age of advertising
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3 key factors of marketing segmentation
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psychographic, geographic, demographic
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situation analysis
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SWOT (strengths, weaknesses, opps, threats)
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3 meanings of an advertisement
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surface, intended, cultural
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