Advertising Final Flash Cards

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Title: Advertising Final
Description: Ad Age, power points, other readings.
Number of Cards: 20
Save Count: 0
Author: margaret-mineart9
Created: 2011-12-06
Tags: advertising
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    • Question
    • Answer
    • Side 3
    • He thought different
    • old school advertising, new school products. digital advertising was less than 10% of budget. didn't support flash, so that's one reason for less digital ads. analytical advertising.
    • magazine a list, magazine of the year
    • vogue, anna wintour (editor) confident to make decisions that may not be viewed as the best but she makes them because she doesn't want to be taken for granted. more than doubled online viewing. fashion night out
    • magazine a list editor of the year
    • Tyler Brule Monocle, global jetset, quality physical product (paper quality) economist meets metropolis, meets foreign policy, meets wallpaper (another one of his magazines) . going int'l, website, winkreative (winkorp) 70% owner, 5 euro families 30% owner, expanding to retail, 24 hr radio.
    • magazine a list, publisher of the year
    • kim kelleher, listens effectively, creates strategy makes smart changes, marketing savvy, big news has happened this year.
    • forget golf
    • triathlons, andrew katz (prusik group), spend $4000 on sports gear for the race, high income, mostly male, avg 38yr, sport increase 50 per. participation last year, 900 official clubs (140000 members), sport of c level executives,
    • Consumer power shifts to developing markets
    • shift from north american heavy models. marketing has to shift too.
    • letters from MIST
    • mexico- lack of heroes, indonesia- not a pc but a smartphone, south korea- growing luxury maket reality shows twitter, turkey- tech savvy compared to global malls raising in numbers
    • how to sell to long term jobless
    • diverse unemployed, layaway, dollar stores, smaller packages for small prices for those living week to week, not many specific ad campaigns, targeting has to be subtle, funemployed,
    • hitting campus harder than ever
    • tuition raises, more students on financial aid, more with part time work, college registery at bed bath and beyond, microsoft on campus to help build resumes, chevy knows millenials are neutral about product, representatives on campus
    • typical american household
    • married with kids reps 1/5 of america, many households head by women,
    • packages shrink to fit spending
    • less for less, instead of more for less,
    • banks focus on 1%
    • some customers are dead weight, so banks arent upset when they leave, want people with an extra 100,000,
    • just in time for holidays
    • more money spent on political ads, early voting effects,
    • halloween/walmart curse
    • limited edition products (m&ms), halloween is recession proof,
    • redbox
    • plays of netflix blunder, shows that redbox is hassle free, good timing,
    • shopper marketing playbook
    • observation of shopper behavior,
    • wiliston
    • the town the recession forgot, 300 $ signing bonus at Mcdonalds, oil town,
    • nike in china
    • running is a poor cousin, need to make running a social event,
    • comeback kids
    • keds, haggar, 1 allow for rediscovery, 2 connect with timeless consumer values, 3, stay true but contemporize, 4. build a community
    • last tactic
    • bugs on bottom of screen,