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20 Cards in this Set

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conservative
political ideology that favors small or limited government, free market, and self-reliance
liberal
political ideology that favors extensive government action to redress social and economic inequalities
moderate
an individual who holds an intermediate position between two viewpoints
political cleavage
splitting of a political system along ethnic or ideological lines
political elite
small group of people who control government institutions and policies
political ideology
comprehensive integrated set of views about government and politics
political socialization
process by which citizens acquire their political beliefs and values
public opinion
opinions held by persons which governments find it prudent to heed
random sampling
a subset of a population intended to represent the whole population
exit polls
interviews of voters as they leave polling stations to predict election outcomes
Gallup poll
highly reliable public opinion poll from a private research firm
public agenda
issues that the government focuses attention and policy on
saliency
importance of a political issue to a person or group
intensity
degree to which a group or person is affected by an issue
stability
degree to how unchanging the opinion on an issue is
partisanship
adherence to a political party, amount of party loyalty
opinion leader
a highly attentive and involved person in politics whom others turn to for political information or cues
issue publics
groups of people more attentive to particular areas of public policy than the average citizen
suffrage
right to vote, often associated with women’s movement for voting rights
soft money
funds used by parties for voter registration, public education and voter mobilization-there are no limits to these expenditures