- Shuffle
Toggle OnToggle Off
- Alphabetize
Toggle OnToggle Off
- Front First
Toggle OnToggle Off
- Both Sides
Toggle OnToggle Off
Front
How to study your flashcards.
Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key
Up/Down arrow keys: Flip the card between the front and back.down keyup key
H key: Show hint (3rd side).h key
PLAY BUTTON
PLAY BUTTON
24 Cards in this Set
- Front
- Back
|
The key is that business success depends on communicating the value provided? (T or F?)
|
True
|
|
The Marketing Manager oversees what careers in marketing?
|
Advertising
Sales Brand Management Marketing Research New product development |
|
Value is the benefits a customer receives from buying a good or date? (T or F?)
|
False*
Value - benefits customer receives buying (good/service!) |
|
Marketing is communicating value to decrease demand for a product?
(T or F?) |
False*
Marketing is communicating value to increase demand for a product. |
|
Satisfying stakeholder is not exclusive to marketing? (T or F?)
|
True
|
|
____ is “the recognition of any difference between a consumer’s actual state and some ideal or desired state”
|
Need
|
|
_____ is “the desire to satisfy needs in specific ways that are culturally and socially influenced”
|
Want
|
|
_______ is “customers’ desire for products coupled with the capacity to obtain them”
|
Demand
|
|
Marketers ______ needs!
|
Create! Marketers create needs
|
|
Benefits are the single most important aspect of marketing?
(T or F?) |
True!
|
|
What the customer receives from a product is a utility, benefits, or needs?
|
benefits
|
|
___ is the measure of benefits received.
|
Utility
|
|
First, production was the priority? (T or F?)
|
True
|
|
Now, selling is priority. (T or F?)
|
True!
|
|
Selling is priority, Supply >Demand? (T or F?)
|
True!
|
|
Production priority, Supply > Demand? (T or F?)
|
False* Demand > Supply!
|
|
Selling is priority, people can choose NOT to buy? (T or F) b/c over-riding
|
True
|
|
Delivery is easy, CLAIMS is scarce? (T or F?)
|
False*
CLAIMS (easy) Delivery SCARCE! |
|
Marketing is NOT sales - which is why (difficult to assess?) T or F?
|
True!
|
|
____“A tangible product, service, idea, or some combination of these that satisfies consumer or business needs through the exchange process”
|
Goods
|
|
_____: “Intangible products that are exchanged directly between the producer and consumer”
|
Services (cannot be stored)
|
|
Any persuasive communication benefits from marketing skills, give examples.
|
Consumer goods.
Dating. Non profits. e-commerce |
|
Marketing plan: four P's:
Product Price Place and Promotion. T or F? |
True
|
|
Quaker Oats (1880s) is considered the first modern marketing effort –
to generate a demand for humans to eat horse food no less (T or F?) |
True
|
