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79 Cards in this Set

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Strategic competitiveness
when a firm successfully formulates and implements a value-creating strategy
strategy
an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage
competitive advantage
when a firm implements a strategy competitors are unable to duplicate or find too costly to try to imitate
above-average returns
returns in excess of what an investor expects to earn from other investments with a similar amount of risk
risk
an investor's uncertainty about the economic gains or losses that will result from a particular investment
strategic management process
the full set of commitments, decisions, and actions required for a firm (rational approach) to achieve strategic competitiveness and earn above-average returns

1. Strategic inputs - vision and mission after assessment of resources, capabilities, and competencies
2. strategic action - formulation and implementation of strategy
3. strategic outcomes - success results in strategic competitiveness and above average returns
strategic flexibility
a set of capabilities used to respond to various demands and opportunities existing in a dynamic and uncertain competitive environment
I/O Model
Industrial Organization - to explain the dominant influence of the external environment on a firm's strategic actions and performance

1. Study the external environment, especially the industry environment
2. Locate an industry with high potential for above-average returns
3. Identify the strategy called for
4. Develop or acquire assets and skills needed to implement the strategy
5. Use the firm's strengths to implement the strategy
resources
inputs into a firm's production process
capability
the capacity for a set of resources to perform a task or an activity in an integrative manner

exist when resources have been purposely integrated to achieve a specific task or set or tasks
core competencies
resources and capabilities that serve as a source of competitive advantage for a firm over its rivals
resource-based model
A firm's unique (internal) resources & capabilities, in combination, are the basis for firm strategy and above average returns

1. Identify the firm's resources, study SW compared to those of competitors
2. Determine the firm's capabilities. What do the capabilities allow the firm to do better than its competitors?
3. Determine the potential of the firm's resources and capabilities in terms of a competitive advantage.
4. Locate an attractive industry
5. Select a strategy that best allows the firm to utilize its resources and capabilities relative to opportunities in the external environment.
vision
a picture of what the firm wants to be and, in broad terms, what it wants to ultimately achieve
mission
specifies the business or businesses in which the firm intends to compete and the customers it tends to serve
resources and capabilities have the potential to be the basis for competitive advantage are....(3 things)
valuable, rare, costly to imitate, and nonsubstitutable
stakeholders
the individuals and groups who can affect the vision and mission of the firm, are affected by the strategic outcomes achieved, and have enforceable claims on a firm's performance
Three Stakeholder groups
Capital Market: shareholders, major suppliers of capital (e.g. banks). Expect returns commiserate with risk accepted by investments, higher the dependency relationship, the more direct and significant firm's response.

Product Market: Primary customers, suppliers, host communities, unions

Organizational: employees, managers, nonmanagers
strategic leaders
people located in different parts of the firm using the strategic management process to help the firm reach its vision and mission
organizational culture
the complex set of ideologies, symbols, and core values that are shared throughout the firm and that influence how the firm conducts business
profit pool
the total profits earned in an industry at all points along the value chain
hypercompetition
extremely intense rivalry among competing firms, characterized by escalating/increasingly aggressive competitive moves and assumptions of market stability replaced with nothing of instability and change
two primary drivers of the competitive landscape
global economy
- increased economic interdependence among countries as reflected in the flow of goods and services, financial capital, and knowledge across country borders

and technology
- technology diffusion (perpetual innovation)
-disruptive technology
- the information age
- increasing knowledge intensity
Underlying Assumptions of I/O (4 things)
1. External environment imposes pressures and constraints that determine the strategies resulting in above-average returns
2. most firms compete within a particular industry/segment
3. resources for implementing strategies are highly mobile across firms
4. organizational decision makers are rational and committed to acting in the firm's best interests, as shown by their profit-maximizing behaviors
Porter's Five Forces Model
Industry Analysis

Supplier power, buyer power, competitive rivalry, product substitutes and potential entrants (barriers to entry)
general environment
composed of dimensions in the broader society that influences and industry and the firms within it
Environmental segments of the general environment (7)
demographic, economic, political/legal, sociocultural, technological,, global, physical environment
industry environment
the set of factors that directly influences a firm and its competitive actions and competitive responses (porters 5)
opportunity
condition in the general environment that, if exploited, helps a company achieve strategic competitiveness
threat
a condition in the general environment that may hinder a company's efforts to achieve strategic competitiveness
Components of the External Environment Analysis
scanning: identifying early signals of environmental changes and trends
monitoring: detecting meaning through ongoing observations of environmental changes and trends
forecasting: developing projections of anticipated outcomes based on monitored changes and trends
assessing: determining the timing and importance of environmental changes and trends for firms strategies and their management
demographic segment
concerned with a population's size, age structure, geographic distribution, ethnic mix, and income distribution
economic environment
refers to the nature and direction of the economy in which a firm competes or may compete
political/legal segment
the arena in which organizations and interest groups compete for attention, resources, and a voice in overseeing the body of laws and regulations guiding the interactions among nations
sociocultural segment
concerned with society's attitudes and cultural values
technological segment
includes the institutions and activities involved with creating new knowledge and translating that knowledge into new outputs, products, processes, and materials
global segments
relevant new global markets, existing markets that are changing, important international political events, and critical cultural and institutional characteristics of global markets
industry
a group of firms producing products that are close substitutes
strategic group
a set of firms that emphasize similar strategic dimensions and use a similar strategy
competitor intelligence
the set of data and information the firm gathers to better understand and better anticipate competitors' objectives, strategies, assumptions and capabilities
complementors
the network of companies that sell complementary goods or services or are compatible with the focal firm's own product or service
competitive analysis
how companies gather and interpret information about their
competitors

analysis focuses on predicting competitors’ actions, responses and intentions

-what drives competitors
-what the competitor is doing and can do
-what the competitor believes about the industry
-what the competitor's capabilities are
physical environment
...energy stuff. :|

potential and actual changes in the physical environment and business practices that are intended to positively respond to and deal with those changes (e.g. global warming, energy consumption, and sustainability)
global mind-set
the ability to study an internal organization in ways that are not dependent on the assumptions of a single country, culture, or context
value
measured by a product's performance characteristics and by its attributes for which customers are willing to pay
tangible resources
assets that can be seen and quantified
intangible resources
assets that are rooted deeply in the firm's history and have accumulated over time
valuable capabilities
allow the firm to exploit opportunities or neutralize threats in its external environment
rare capabilities
capabilities that few, if any competitors possess
costly-to-imitate capabilities
capabilities that other firms cannot easily develop
nonsubstitutable capabilities
capabilities that do not have strategic equivalents
value chain analysis
allows the firm to understand the parts of its operation that create value and those that do not
primary activities
are involved with a product's physical creation, its sale and distribution to buyers, and its service after the sale

e.g. service, marketing & sales, outbound logistics, operations, inbound logistics
support activities
provide the assistance necessary for the primary activities to take place

e.g. firm infrastructure, HRM, technological development, procurement (supply chain)
outsourcing
the purchase of value-creating activity from an external supplier
business-level strategy
an integrated and coordinated set o f commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
market segmentation
process used to cluster people with similar needs into individual and identifiable groups
cost leadership strategy
an integrated set of actions taken to produce goods or services with features that are acceptable to customers at the lowest cost, relative to competitors
differentiation strategy
an integrated set of actions taken to produce goods or services (at an acceptable cost) that customers perceive as being different in ways that are important to them
focus strategy
an integrated set of actions taken to produce goods or services that serve the needs of a particular competitive segment
integrated cost leadership/differentiation strategy
involves engaging in primary and support activities that allow a firm to simultaneously pursue low cost and differentiation
total quality management (TQM)
a managerial innovation that emphasizes an organization's total commitment to the customer and to continuous improvement of every process through the use of data-driven, problem-solving approaches based on empowerment of employee groups and teams
competitors
firms operating in the same market, offering similar products, and targeting similar customers
competitive rivalry
the ongoing set of competitive actions and competitive responses that occur among firms as they maneuver for an advantageous market position
competitive behavior
the set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages and to improve its market position
multimarket competition
occurs when firms compete against each other in several product or geographic markets
competitive dynamics
refer to all competitive behaviors, i.e. the total set of actions and responses taken by all firms competing within a market
market commonality
concerned with the number of markets with which the firm and a competitor are jointly involved and the degree of importance of the individual markets to each
resource similarity
the extent to which the firm's tangible and intangible resources are comparable to a competitor's in terms of both type and amount
competitive action
a strategic or tactical action the firm takes to build or defend its competitive advantages or improve its market position
competitive response
a strategic or tactical action the firm takes to counter the effects of a competitor's competitive action
strategic action or strategic response
a market-based move that involves a significant commitment of organizational resources and is difficult to implement or reverse
tactical action or tactical response
a market-based move that is taken to fine-tune a strategy; it involves fewer resources and is relatively easy to implement and reverse
first mover
a firm that takes an initial competitive action in order to build or defend its competitive advantages or to improve its market position
second mover
a firm that responds to the first mover's competitive action, typically through imitation
late mover
a firm that responds to a competitive action a significant amount of time after the first mover's action and second mover's response
quality
exists when the firm's goods or services meet or exceed customer's expectations
slow-cycle markets
those in which a firm's competitive advantages are shielded from imitation commonly for long periods of time where imitation is costly (e.g pharmaceutical)
fast-cycle markets
markets in which the firm's capabilities that contribute to competitive advantages aren't shielded from imitation and where imitation is often rapid and inexpensive (e.g. PC market)
standard-cycle markets
markets in which the firm's competitive advantages are moderately shielded from imitation and where imitation is moderately costly (e.g. snacks)