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79 Cards in this Set
- Front
- Back
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Strategic competitiveness
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when a firm successfully formulates and implements a value-creating strategy
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strategy
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an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage
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competitive advantage
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when a firm implements a strategy competitors are unable to duplicate or find too costly to try to imitate
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above-average returns
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returns in excess of what an investor expects to earn from other investments with a similar amount of risk
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risk
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an investor's uncertainty about the economic gains or losses that will result from a particular investment
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strategic management process
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the full set of commitments, decisions, and actions required for a firm (rational approach) to achieve strategic competitiveness and earn above-average returns
1. Strategic inputs - vision and mission after assessment of resources, capabilities, and competencies 2. strategic action - formulation and implementation of strategy 3. strategic outcomes - success results in strategic competitiveness and above average returns |
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strategic flexibility
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a set of capabilities used to respond to various demands and opportunities existing in a dynamic and uncertain competitive environment
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I/O Model
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Industrial Organization - to explain the dominant influence of the external environment on a firm's strategic actions and performance
1. Study the external environment, especially the industry environment 2. Locate an industry with high potential for above-average returns 3. Identify the strategy called for 4. Develop or acquire assets and skills needed to implement the strategy 5. Use the firm's strengths to implement the strategy |
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resources
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inputs into a firm's production process
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capability
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the capacity for a set of resources to perform a task or an activity in an integrative manner
exist when resources have been purposely integrated to achieve a specific task or set or tasks |
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core competencies
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resources and capabilities that serve as a source of competitive advantage for a firm over its rivals
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resource-based model
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A firm's unique (internal) resources & capabilities, in combination, are the basis for firm strategy and above average returns
1. Identify the firm's resources, study SW compared to those of competitors 2. Determine the firm's capabilities. What do the capabilities allow the firm to do better than its competitors? 3. Determine the potential of the firm's resources and capabilities in terms of a competitive advantage. 4. Locate an attractive industry 5. Select a strategy that best allows the firm to utilize its resources and capabilities relative to opportunities in the external environment. |
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vision
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a picture of what the firm wants to be and, in broad terms, what it wants to ultimately achieve
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mission
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specifies the business or businesses in which the firm intends to compete and the customers it tends to serve
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resources and capabilities have the potential to be the basis for competitive advantage are....(3 things)
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valuable, rare, costly to imitate, and nonsubstitutable
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stakeholders
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the individuals and groups who can affect the vision and mission of the firm, are affected by the strategic outcomes achieved, and have enforceable claims on a firm's performance
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Three Stakeholder groups
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Capital Market: shareholders, major suppliers of capital (e.g. banks). Expect returns commiserate with risk accepted by investments, higher the dependency relationship, the more direct and significant firm's response.
Product Market: Primary customers, suppliers, host communities, unions Organizational: employees, managers, nonmanagers |
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strategic leaders
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people located in different parts of the firm using the strategic management process to help the firm reach its vision and mission
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organizational culture
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the complex set of ideologies, symbols, and core values that are shared throughout the firm and that influence how the firm conducts business
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profit pool
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the total profits earned in an industry at all points along the value chain
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hypercompetition
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extremely intense rivalry among competing firms, characterized by escalating/increasingly aggressive competitive moves and assumptions of market stability replaced with nothing of instability and change
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two primary drivers of the competitive landscape
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global economy
- increased economic interdependence among countries as reflected in the flow of goods and services, financial capital, and knowledge across country borders and technology - technology diffusion (perpetual innovation) -disruptive technology - the information age - increasing knowledge intensity |
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Underlying Assumptions of I/O (4 things)
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1. External environment imposes pressures and constraints that determine the strategies resulting in above-average returns
2. most firms compete within a particular industry/segment 3. resources for implementing strategies are highly mobile across firms 4. organizational decision makers are rational and committed to acting in the firm's best interests, as shown by their profit-maximizing behaviors |
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Porter's Five Forces Model
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Industry Analysis
Supplier power, buyer power, competitive rivalry, product substitutes and potential entrants (barriers to entry) |
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general environment
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composed of dimensions in the broader society that influences and industry and the firms within it
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Environmental segments of the general environment (7)
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demographic, economic, political/legal, sociocultural, technological,, global, physical environment
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industry environment
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the set of factors that directly influences a firm and its competitive actions and competitive responses (porters 5)
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opportunity
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condition in the general environment that, if exploited, helps a company achieve strategic competitiveness
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threat
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a condition in the general environment that may hinder a company's efforts to achieve strategic competitiveness
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Components of the External Environment Analysis
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scanning: identifying early signals of environmental changes and trends
monitoring: detecting meaning through ongoing observations of environmental changes and trends forecasting: developing projections of anticipated outcomes based on monitored changes and trends assessing: determining the timing and importance of environmental changes and trends for firms strategies and their management |
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demographic segment
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concerned with a population's size, age structure, geographic distribution, ethnic mix, and income distribution
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economic environment
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refers to the nature and direction of the economy in which a firm competes or may compete
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political/legal segment
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the arena in which organizations and interest groups compete for attention, resources, and a voice in overseeing the body of laws and regulations guiding the interactions among nations
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sociocultural segment
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concerned with society's attitudes and cultural values
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technological segment
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includes the institutions and activities involved with creating new knowledge and translating that knowledge into new outputs, products, processes, and materials
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global segments
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relevant new global markets, existing markets that are changing, important international political events, and critical cultural and institutional characteristics of global markets
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industry
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a group of firms producing products that are close substitutes
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strategic group
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a set of firms that emphasize similar strategic dimensions and use a similar strategy
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competitor intelligence
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the set of data and information the firm gathers to better understand and better anticipate competitors' objectives, strategies, assumptions and capabilities
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complementors
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the network of companies that sell complementary goods or services or are compatible with the focal firm's own product or service
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competitive analysis
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how companies gather and interpret information about their
competitors analysis focuses on predicting competitors’ actions, responses and intentions -what drives competitors -what the competitor is doing and can do -what the competitor believes about the industry -what the competitor's capabilities are |
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physical environment
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...energy stuff. :|
potential and actual changes in the physical environment and business practices that are intended to positively respond to and deal with those changes (e.g. global warming, energy consumption, and sustainability) |
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global mind-set
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the ability to study an internal organization in ways that are not dependent on the assumptions of a single country, culture, or context
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value
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measured by a product's performance characteristics and by its attributes for which customers are willing to pay
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tangible resources
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assets that can be seen and quantified
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intangible resources
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assets that are rooted deeply in the firm's history and have accumulated over time
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valuable capabilities
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allow the firm to exploit opportunities or neutralize threats in its external environment
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rare capabilities
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capabilities that few, if any competitors possess
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costly-to-imitate capabilities
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capabilities that other firms cannot easily develop
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nonsubstitutable capabilities
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capabilities that do not have strategic equivalents
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value chain analysis
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allows the firm to understand the parts of its operation that create value and those that do not
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primary activities
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are involved with a product's physical creation, its sale and distribution to buyers, and its service after the sale
e.g. service, marketing & sales, outbound logistics, operations, inbound logistics |
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support activities
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provide the assistance necessary for the primary activities to take place
e.g. firm infrastructure, HRM, technological development, procurement (supply chain) |
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outsourcing
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the purchase of value-creating activity from an external supplier
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business-level strategy
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an integrated and coordinated set o f commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
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market segmentation
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process used to cluster people with similar needs into individual and identifiable groups
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cost leadership strategy
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an integrated set of actions taken to produce goods or services with features that are acceptable to customers at the lowest cost, relative to competitors
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differentiation strategy
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an integrated set of actions taken to produce goods or services (at an acceptable cost) that customers perceive as being different in ways that are important to them
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focus strategy
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an integrated set of actions taken to produce goods or services that serve the needs of a particular competitive segment
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integrated cost leadership/differentiation strategy
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involves engaging in primary and support activities that allow a firm to simultaneously pursue low cost and differentiation
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total quality management (TQM)
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a managerial innovation that emphasizes an organization's total commitment to the customer and to continuous improvement of every process through the use of data-driven, problem-solving approaches based on empowerment of employee groups and teams
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competitors
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firms operating in the same market, offering similar products, and targeting similar customers
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competitive rivalry
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the ongoing set of competitive actions and competitive responses that occur among firms as they maneuver for an advantageous market position
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competitive behavior
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the set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages and to improve its market position
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multimarket competition
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occurs when firms compete against each other in several product or geographic markets
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competitive dynamics
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refer to all competitive behaviors, i.e. the total set of actions and responses taken by all firms competing within a market
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market commonality
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concerned with the number of markets with which the firm and a competitor are jointly involved and the degree of importance of the individual markets to each
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resource similarity
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the extent to which the firm's tangible and intangible resources are comparable to a competitor's in terms of both type and amount
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competitive action
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a strategic or tactical action the firm takes to build or defend its competitive advantages or improve its market position
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competitive response
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a strategic or tactical action the firm takes to counter the effects of a competitor's competitive action
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strategic action or strategic response
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a market-based move that involves a significant commitment of organizational resources and is difficult to implement or reverse
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tactical action or tactical response
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a market-based move that is taken to fine-tune a strategy; it involves fewer resources and is relatively easy to implement and reverse
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first mover
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a firm that takes an initial competitive action in order to build or defend its competitive advantages or to improve its market position
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second mover
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a firm that responds to the first mover's competitive action, typically through imitation
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late mover
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a firm that responds to a competitive action a significant amount of time after the first mover's action and second mover's response
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quality
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exists when the firm's goods or services meet or exceed customer's expectations
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slow-cycle markets
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those in which a firm's competitive advantages are shielded from imitation commonly for long periods of time where imitation is costly (e.g pharmaceutical)
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fast-cycle markets
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markets in which the firm's capabilities that contribute to competitive advantages aren't shielded from imitation and where imitation is often rapid and inexpensive (e.g. PC market)
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standard-cycle markets
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markets in which the firm's competitive advantages are moderately shielded from imitation and where imitation is moderately costly (e.g. snacks)
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