Chapter 14: Information Technology for Management

originally developed in 1957 at Iowa State College.
purpose was to track the purchase patterns of hybrid see corn by farmers.
6 years later

1) the technology itself;

2) the communication channels through which information is exchanged between potential adopters(e.q. mass media and interpersonal);

3) the speed at which the emerging technology is being adopted;

4) the social system into which the innovation is introduced tat can be influenced by internal opinion leaders and external change agents

1) acquire knowledge
2)persuade
3)decide
4)implement
5)confirm

process through which an individual or other decision making unit passes:
1. Knowing of an innovation
2. Forming an attitude toward the innovation
3. Making a decision to adopt or reject
4. Implementation and initial use of the new technology
5. Confirming the decision through continued use or disconfirming it though discontinuance.

More info on each see pg 525.
Compatibility
Complexity
Reliability
Relative Advantage

is the ability of a technology to efficiently and effectively execute a task.