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32 Cards in this Set
- Front
- Back
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Interaction view
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relationships are not simple. Complex functions, communication= context + relationship.
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Systems theory
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study of feedback, feedback loops
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Cognitive dissonance
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Attitudes come in packages. People are distressed when they have 2 opposing beliefs or actions. selective exposure
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Adaptive Structuration
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Structures and Agency, when structure comes from agency= structuration
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Logos
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logical proff
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Pathos
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Emotional prof which comes from the emotion the speech draws
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Ethos
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ethical proof, which comes from speakers intelligence
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Dramatist
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life is drama, guilt redemption cycle, root of rhetoric
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Narrative Paradigm
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we experience life threw narratives. Rational-world paradigm: assumes people are logical making decisions on the basis of evidence and lines of argument.
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Semiotics
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study of the social production of meaning from signs. Sign combination of the signifier and signified
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Social Judgment Theory
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attitudes changed at the edges of what you believe. Latitude of acceptance/rejection.
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Political Economy of Media
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Economic structure affects content. Mass Media support the existing power structure
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Spiral of Silence
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Fear of isolation drives it, the increasing pressure that people feel to conceal their views when they are in the minority
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Cultural Studies
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Studies the content of media looking for the ways that media secure consent for dominating ideologies.
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Social Learning Theory
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People model behaviors they see in media based on what actions are rewarded or punished.
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Uses and Grats
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what do people do with media? selective attention, selective perception. doesnt seek to solve anything
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Framing
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making aspects of a story more salient to draw the public's attention to it.
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Priming
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The effect of Framing, makes some aspects of an issue more cognitively accessible than others.
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Cultivation
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Tries to explain and predict long term effects of media exposure. television is not used selectively and it distorts reality. Mainstreaming: heavy media exposure reduces the diversity in attitudes
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Accommodation theory
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adopting behaviors similar to those you are in communication with. convergence- shift speak style to match theirs, maintenance- stable communication behaviors
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Face negotiation
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positive and negative face
positive: to be part of a group negative: to be different |
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Speech codes
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different cultures have their own vocabulary between cross-cultural interactions
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Platinum rule
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not all cultures have the same rule, ethnocentric- thinking ones culture is the best
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Adaptation theory
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En-culture-learn rules, acculturate- learn rules; de-culturate from your own culture
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Cultural fusion
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adapt new culture and use it to influence your own
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Genderlect styles
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communication between genders is intercultural. women lay out problem.. men want to solve problem..women interrupt sportively.. ignores power differential between men and women
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Semiology
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inseparable combination of the signifier and the signified. mythic sign: reveal and uphold the dominant culture
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Passive audience
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message same impact on everyone, history and culture make no difference
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Active audience
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Media are interpreted in a culturally and historically specific context and received in the same way.
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Standpoint Theory
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social world is more effectively viewed form the perspective of the oppressed. Powerless have no interest in the status quo
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Muted Group Theory
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Marganalized groups have to try to express their experience with the dominant groups language tools. Power of naming, Commuting public power
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AUM theory
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intercultural, high levels of uncertainty and anxiety lead to greater misunderstanding when strangers dont communicate mindfully.
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