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24 Cards in this Set

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What is the Campaign Development Cycle?
Identify the Issue, Research & Planning, Strategic Development, Creative development, Monitoring development, LaunchPromotion/Production/Execution
Issue Identification Process?
Issue- Fine the scope of your problem?
Audience- Who are you trying to reach? What is their stance now?
Action-What can you do to change the problem
Outcome- What will Change as a result of the action?
Six Processes of Change
Consciousness
Emotional Arousal
Self-Evaluation
Commitment
Reward
Self-liberation
Actionable Proposition
Drill down complex actions into somethin easy simple and straightforward
Qualitative Research
No as factual data based on opinions and reasoning
Quantitative Research
Numerical data, dealing with hard facts and data
Rules to live by
Deliver against the strategy
Don't offend anybody
Dont solve the problem and create a new one
Dont over do the shock factor
Ways to reach your audience
Blogs, Rich media, Podcast, Ads
Theory of Change Model
Communications Activities,Exposure, Awareness Attitudes, Desired Behavior, Impact ( Has the issue been affected)
Measuring Impact
Exposure, Recognition, Engagment, Impact
Communications Strategy
Awareness, Action, Engage
What are boost componets
Ways to get the message out
Cause & Event Marketing
Marketing geared to help a cause inorder to get through to the audience
Gripping Statistics
Inorder to get through to your audience you must get into their everyday life.
Secondary Research
Research that someone has already done.
Primary Research
Research that you do your self
Exploratory research
Research done to help clarify the issue and find out more about the isuue
Descriptive
Designed to describe large characteristics of audience and situations
Casual
Used to show cause and effect relationship
Stages of Research
Define the problem
Plan a research Design
Plan a sample
Collect the data
Analyze the data
Form a conclusion
Types of Research design
survey
Experiments
observation
What is a sample
The size and selection of your audience
advantages of Focus Group
Serendipity, Stimulation, Snow balling, security, Spontaniety,Specialization, structure, speed, Scientfic scrutiny
Projective techniques
word association
Sentence completion
Role Play