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93 Cards in this Set
- Front
- Back
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Utility
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Benefit/satisfaction/happiness from consuming goods and services
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Total Utility
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Total benefit/satisfaction/happiness from consuming goods and services
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Units of Measurement
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Utility: utils
Benefit: $ |
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Marginal Utility
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Additional utility from consuming one more unit of a good or service
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The Law of Diminishing Marginal Utility
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Marginal utility diminishes as we consume more of a good
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Steps for Determining Total Utility
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Step 1: Calculate M.U. (Change in TU/Change in Q)
Step 2: Calculate M.U./Price Step 3: Compare M.U.1/Price1 and M.U.2/Price2 |
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Utility Maximization Rule
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M.U.1/P1 = M.U.2/P2
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Indifference Curve (IC)
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Line that shows combinations of goods among which a consumer is indifferent
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Points above (to the right) IC
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More utility
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Points below (to the left of) IC
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Less utility
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Points on the IC
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Same utility
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Marginal Rate of Substitution (MRS) of X for Y
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How much of a good Y someone is WILLING to give up for one additional good X, keeping the same utility.
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Law of Diminishing Marginal Rate of Substitution
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As someone gets more of item X, he values it less, while item Y's value to him increases --> Willing to give up less and less Y for X
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Shape of IC and Reason
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Convex, because marginal rate of substitution is diminishing (Decreased speed of giving up Y)
--> If MRS is constant, IC is a straight line |
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Perfect Substitutes
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- Does not matter whether you choose Y or X (i.e. Chevron and Shell gasoline)
- Constant MRS |
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Perfect Complements
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- Always have the same amount of X and Y (i.e. Right and Left Shoe)
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Preference Map
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Series of Indifference Curves
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Can ICs of one person intersect with each other?
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A=B (IC1), A=C (IC0), so B > C
--> Does not make sense, since one person could not have different utility for same item or service --> However, ICs representing preferences of 2 different people can intersect |
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Budget Line (BL)
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A line that shows the maximum amount of good that can be bought with a given income at given prices.
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Interpretation of the Slope of the BL
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How much of a good Y you HAVE TO give up in order to get one more good X.
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Points Inside BL
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Affordable but not desirable
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Points Outside BL
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Desirable but not affordable
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Points on the BL
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Just affordable and desirable
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Equation of BL
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I = (Py)(Qy) + (Px)(Qx)
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Equation of BL in terms of good Y
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Qy = (I/Py) - (Px/Py) x (Qx)
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Slope of BL
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--(Px/Py)
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Y-Intercept of BL
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I/Py
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Interpretation of Slope of BL
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Slope = Ratio of Prices
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Consumer Equilibrium Conclusions
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At consumer equilibrium, consumer is/has:
1) At BL 2) At the highest affordable IC 3) BL and IC are tangent (Slope IC = Slope BL, MRS = Px/Py) 4) How much you are willing to give up = How much you have to |
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Factors of Production (Inputs) & What Each Earns
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- Land --> Rent
- Labor --> Wage - Capital --> Interest - Entrepreneurship --> Profit |
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Land
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All natural resources
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Labor
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Physical and mental work hours
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Capital
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Goods used to produce other goods (machinery, oven, computer, loom, factory, building)
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Entrepreneurship
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Talent to put together factors of production to produce goods and services
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Goal of a Firm
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Max Profit
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Profit
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TR - TC
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Total Revenue
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P x Q
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Explicit (Accounting) Costs
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Costs paid in money (see them in accounting books)
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Implicit Costs
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Foregone alternatives
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Forgone Wages
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Wages you could earn in second best option
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Foregone Interest
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Interest you could earn in second best option, but didn't
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Rental Income
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Income you could get from renting land or resources, but didn't
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Economic Depreciation
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Change in value of your capital (decrease)
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Normal Profit
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Profit you could earn in the alternative employment, but didn't
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Opportunity (Economic) Costs
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Explicit Costs + Implicit Costs
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Economic Profit
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TR - Economic (Opportunity) Costs
--> How much of a profit you could earn by choosing one option over another |
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Accounting Profit
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TR - Explicit (Accounting) Costs
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Short-Run
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Period of time when at least one input is fixed (capital)
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Long-Run
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All factors are variable
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Total Product (TP)
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Output
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Marginal Product (MP)
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- Additional Q from hiring 1 more worker
- MP = Q1 - Q0/L1 - L0 = Change in Q/Change in L (# workers) - At the beginning, MP increases (specialization --> increasing returns), then MP decreases because not enough resources for # of workers (diminishing returns --> Fixed Capital (K)) |
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Average Product (AP)
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- Amount of output per worker
- AP = TP/L = Q/L |
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Total Fixed Cost (TFC)
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- Cost of firm's fixed inputs that do not change w/ quantity (i.e. certain machinery)
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Relationship Between Price and Quantity Demanded (Ch. 7)
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As P decreases, Qd increases
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Total Variable Cost (TVC)
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- Costs of the firm's variable inputs
- L x P |
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Total Cost (TC)
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TFC + TVC
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Marginal Cost (MC)
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- Additional cost from producing one more unit of a product
- MC = Change TC/Change Q = Change TVC/Change Q |
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Average Fixed Cost (AFC)
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- Fixed cost per unit of Q
- AFC = TFC/Q |
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Average Variable Cost (AVC)
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- Variable cost per unit of output
- AVC = TVC/Q |
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Average Total Cost (ATC)
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- AFC + AVC = TC/Q
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Shape of Marginal Product Curve
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It increases at the beginning because you can specialize in different tasks so you can have increased returns on production. Then, it decreases because you only have a fixed capital so you will start producing less.
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Shape of Average Product Curve
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It follows the same path as MP curve for the same reason, yet has less severe crest and valley because it's an average (Product/Worker)
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Intersection Point of MP and AP
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- When MP = AP
- Always the maximum point of average product - MP first pulling AP up, then pulling it down when it decreases |
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Shape of Fixed Cost, Variable Cost, and Total Cost Curves
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- FC line does not change
- VC and TC curves both increase, plateau, then become steeper - Costs increase at slower speed (VC) at first because productivity increases. Then TVC goes up at increasing speed because of lower productivity and fixed capital - Total cost increases the same way as total variable cost (TVC + Constant) |
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Shape of MC Curve
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Slowly decreases then sharply increases (less productivity and fixed capital)
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Shape of AFC Curve
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Starts decreasing steeply, then plateaus (always down because costs are fixed)
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Shape of AVC Curve
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Has only slight dip downwards and mostly stays flat, before increasing (Less productivity and fixed capital: Cheaper to produce as you produce more --> Specialization
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Shape of ATC Curve
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ATC decreases sharply, then it too flattens out --> Similar reasons to AVC
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Intersection Point of AVC and MC Curves
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-The intersection is always the minimum of AVC
- Where the AVC and MC are the same --> Drives AVC up or down |
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Shapes of MP, MC, AP, and AVC Curves
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- MP and MC are reverses of each other
- AP and AVC are also opposite, although AP has a steeper slope |
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What will happen to the curves if technology improves?
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- AFC same
- AVC decreases because of increased productivity - ATC decreases for same reason - MC decreases usually because they still have to hit minimum points |
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What will happen to the curves if the price of productive resources goes up?
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- Production decreases
- AFC increases - AVC stays the same - ATC increases - MC stays the same - Only thing changed is fixed inputs |
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Long-Run ATC
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Relationship between the lowest attainable ATC and output when all inputs are variable
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Economies of Scale
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- Range of output when long run ATC is falling
- Reason: Deeper specialization |
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Diseconomies of Scale
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- Range of output when long run ATC increases
- Reason: Difficulties of managing a large enterprise |
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Minimum Efficient Scale
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- Smallest quantity of output at which long run ATC reaches its minimum
- Minimum output to be efficient |
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Perfect Competition
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Industry in which:
1) There are many (infinite) sellers/producers and buyers 2) Product is identical 3) No barriers to entry 4) Perfect information 5) Producers are price-takers (cannot change/influence price) --> take it as given - Examples: Kids' lemonade stands, agriculture, babysitters |
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Short-Run Decision for a Business
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1) Stay in business or shut down
2) If it stays, how much to produce |
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Shape of Demand Curves
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- Market demand (D) --> Downsloping
- Individual firm's demand (d) --> Horizontal line (perfectly elastic) |
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Marginal Revenue
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- Additional revenue from selling one more unit of output
- d = P = MR = MR = Change TR/Change Q |
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How do we decide about the output level?
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- Goal of a firm is to maximize its profit
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Maximum Profit Rule
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- MR = MC
- If MR > MC, produce (increase output) - If MR < MC, cut back - If MR = MC, stop and produce only that much |
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Relationship between P and ATC and Economic Profit
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- Price is how much I get per unit of q
- ATC is how much I spend per unit of q - If the profit > 0, this alternative is better than any other - Action: Stay in business |
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AVC < P < ATC
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If I shut down, I have to pay a fixed cost of $10. But if I continue producing, I will incur a loss of $6.25 because TR is enough to cover TVC and part of FC --> Stay in Business
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P < AVC < ATC (Profit < 0)
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The firm should shut down because if we do shut down, we would pay a fixed cost of $10. If we keep operating, our loss is $12. This is due to TR not even being enough to cover TVC.
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Lowest Tolerable Price
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P = Min. AVC, then we are indifferent because we lose an equal amount either way.
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Short-Run Supply
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Where the priceline hits the MC curve
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Market Supply
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Sum of all individual supplies
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Long-Run Decision
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All inputs are variable, and firm can leave or enter the industry
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In Market, Profit > 0
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- Leads to firm entering industry
- S increases --> P decreases --> MR decreases --> q decreases --> Profit decreases until it = 0 --> P = minimum ATC (Long Run Outcome) |
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In Market, MR Decreases and Profit < 0
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- Leads to firms exiting the industry
- S decreases --> P increases --> MR increases --> q increases --> Loss decreases until it (profit) = 0 and P = minimum ATC (Long Run Outcome) |
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Efficiency in Perfectly Competitive Markets
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- Efficiency: production efficiency (producing at minimum costs)
- Perfect Competition: Produce at min ATC (productively efficient) - Allocative Efficiency: MB = MC (D = MB = S = MC) - Perfect competition is allocatively efficient |
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LR Supply Curve
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- Straight line equaling minimum ATC
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