gau Flash Cards

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Title: gau
Description: gau
Number of Cards: 14
Save Count: 0
Author: chrissegapeli7
Created: 2012-02-06
Tags: gau
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    • Question
    • Answer
    • Side 3
    • What is consumer behavior consist of?
    • – Consumers
      – Behavior
      – Disciplines
    • What is a consumer?
    • A person who acquires
      (and then disposes of)
      a product (or service),
      to satisfy a need or
      desire.
    • Who are consumers?
    • – Generally, individuals
      – But also represent organizations (families, businesses,
      etc.)
    • What do we mean by behavior?
    • What do we mean by behavior?
      – Acquisition
      – Consumption
      – Disposition
      • Often a linear process
      with a defined start
      and stop.
      • Broaden
      understanding of
      consumption.
      • To include a host of
      activities.
      • That forms a system
      and includes more
      activities than we
      may have
      considered!
    • what are the three main Stages in the consumer behavior process?
    • Prepurchase issues, purchase issues, post purchase issues.
    • What are the prepurchase issues from a consumer perspective?
    • How does a consumer decide he or she needs a product? What are the best sources of information to learn more about alternative choices?
    • what are the purchase issues from a consumer perspective?
    • Is acquiring the product is stressful or pleasant experience? What does the purchase say about the consumer?
    • What are the postpurchase issues from a consumer's perspective?
    • Does the products provide pleasure or perform its intended function?how is the product eventually disposed of? what are the environmental consequences of this act?
    • what are the Prepurchase issues from a Marketers perspective?
    • How are consumer Attitudes toward Products formed and/or changed? What cues Do consumers use to infer what products are superior to others?
    • what are the purchase issues from a marketers perspective?
    • how do situational factors such as time pressure or store displays affect the consumers purchase decision?
    • What are the postpurchase issues from a marketers perspective?
    • what determines whether a consumer will be satisfied with the product and whether he or she will buy it again?does this person tell others about his or her experiences with the product and influence their purchase decisions?
    • what kind of disciplines does consumer behavior involve?
    • on a scale of micro to macro, consumer behavior involves: Experimental Psych
      Clinical Psychology
      Developmental Psych
      Human Ecology
      Microeconomics
      Social Psychology
      Sociology
      Macroeconomics
      Semiotics/Literary Criticism
      Demography
      History
      Cultural Anthropology
    • What does Micro Consumer behavior Focus on?
    • Micro Consumer behavior Focuses on the individual.
    • What does macro consumer behavior focus on?
    • Macro consumer behavior has has a Social focus