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60 Cards in this Set
- Front
- Back
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steps in strategic planning
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1. mission, vision & values
2. environmental assessment 3. assumption & hopes about future 4. strategy 5. goals & objectives 6. implementation 7. measurement & adjustment |
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What is "fit"?
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when the distinctive competencies of the organization and the realities of the external environment are made to fit together through careful & timely execution
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alignment
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occurs when annual/quarterly/monthly planning processes coincide with allocation of resources through capital and operating budgets
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leader vs manager
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leader: doing things right
manager: doing the right things |
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When designing a process, who do you involve?
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-stakeholders
-CEO + senior mgmt -board members -physicians also community input, steering committee |
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What do people do? : CEO
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overall leader
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What do people do? : Process leader
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makes it all happen; facilitator
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What do people do? : Senior Mgmt
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makes recommendations and decisions
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What do people do? : Steering Committee
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-validates assumptions
-approves/challenges recommendations -acts as organizational "sponsor" |
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Reacting to Change
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Denial
Anger Bargaining Depression Acceptance |
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Where do you get information?
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-interviews
-surveys -demographic data -organizational trends |
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Business Processes
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-marketing
-finance -information systems -human resources -materials mgmt -building ops -hospitality services |
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capital vs. operating budget
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capital: provision of resources for the long-term
operating: day-to-day, usually prepared for a normal yearly cycle |
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what you do with your business portfolio
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-analyze what's going on
-decide what gets more/less/no investment -develop growth strategies for adding new products or businesses |
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high market share, high growth rate
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STARS
-profit potential -may need heavy investment to grow |
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high market share, low growth rate
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CASH COWS
-established, successful -produce cash |
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low market share, high growth rate
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QUESTION MARKS
-build into stars or phase out -require cash to hold market share |
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low market share, low growth rate
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DOGS
-low profit potential |
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Developing Growth Strategies: existing products, existing markets
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market penetration
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Developing Growth Strategies: existing products, new markets
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market development
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Developing Growth Strategies: new products, existing markets
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product development
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Developing Growth Strategies: new products, new markets
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diversification
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marketing in a nutshell
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the delivery of customer satisfaction at a profit
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issues with marketing health care
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-consumer is not the payer
-complex; hard to understand and organize -highly regulated -deals with intensely personal and private issues |
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4 P's of Marketing
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Product
Price Place Promotion |
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a need
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state of felt deprivation for basic items and complex emotional states
(food, belonging) |
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a want
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form that a human need takes as shaped by culture and individual personality
("i want the angel hair pasta and a nice merlot") |
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a demand
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human wants backed by buying power
(elective surgery) |
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what do you do to market?
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-research
-measurement -planning -analysis -forecasting -segmentation & targeting -strategy |
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how do you identify markets?
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through segmentation and targeting, then link to strategic performance
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promote your organization through...
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-image, branding & positioning
-advertising, social media -public relations |
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components of an ideal integrated information system
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-clinical input
-financial & logistic input -continuous improvement information |
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sources of clinical input
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-patient
-primary care office -ER, ambulatory care -hospital -hospice/chronic care |
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sources of financial & logistic input
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-insurance
-cost data -staffing -supplies |
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sources of continuous improvement information
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-epidemiologic measures
-quality measures -data measures -research data |
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Functions of Information Systems
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-maintain IS plan
-assure integrity, quality, and security of data -integrate data capture, processing, and communication for patient care -archive and retrieve data -train and support users "integrate" means make sure it all gets into the chart! |
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Integrated data (for current & archival use)
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-clinical data
-dept. systems -plant -HR -finance -planning/marketing |
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issues in the workforce
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-power differentials
-physician relationships -substance abuse -volatility in population |
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functions of HR
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-workforce planning/management
-management education -compensation mgmt -collective bargaining -continuous improvement |
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How to keep the focus on engaged employees?
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-communication
-transparency -shared decision making -accountability -enough staff, competitive salary, generous benefits |
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how can you minimize impact of uncertain times?
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-better communication
-more respect -protect the workforce first |
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Plant/Guest services
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-critical to pt/customer satisfaction
-areas for cost savings -environment of care -emergency management |
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Functions of Plant/Guest Services
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-planning
-operations -engineering -housekeeping -guest services -supplies |
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Steps in the Planning Process
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1. Services plan
2. Translation to size/loc/req. 3. Need vs. availability 4. Design of needed facilities 5. Acquisition (purchase, lease, renovation, construction) 6. Space Assignment also: inventory of existing space (size, location, capabilities/limitations) |
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Gold Standard Management Foci
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Work approach
Business focus Team impacts Inner person |
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Measures
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-pt/employee/physician satisfaction
-profitability -error rate -clinical outcomes -community benefit |
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Persuasion (according to Jay Conger)
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1. establish credibility
2. frame goals in a way that identifies common ground 3. reinforce position using vivid language and convincing evidence 4. connect emotionally with your target audience |
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credibility
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expertise + relationships
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common ground
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listen; language; areas of agreement
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convincing evidence
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less > more; storytelling
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connect emotionally
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-self-awareness
-emotional intelligence -change theory and process |
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Leadership Styles: high supportive, high directive
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Coaching
-direct & support |
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Leadership Styles: high supportive, low directive
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Supporting
-praise, listen, facilitate |
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Leadership Styles: low supportive, high directive
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Directing
-structure, control, supervising |
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Leadership Styles: low supporting, low directive
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Empowering
turn over responsibility for day-to-day decisions |
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why do you want to be accredited by joint commission?
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-condition of licensure
-receive medicaid reimbursement |
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immediacy of risk to pts/timeline for resolution of noncompliant findings
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1. immediate threat to life (inc. preliminary denial to accreditation)
2. situational decision rules 3. direct impact requirements 4. indirect impact requirements |
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HIPAA
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Health Insurance Portability and Accountability Act
standards for electronic health care transactions |
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OSHA
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1971
tries to prevent work-related injury, illness, and death |
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US DHHS
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goal of protecting the health of all Americans and providing essential human services
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