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6 Cards in this Set
- Front
- Back
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Reasons to go international
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• To sell more
• To lower costs • To ensure supply |
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Entry strategies
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• Direct exports
• Agent / distributor • Partnership • Direct investment o Green field o Acquisition |
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Types of sourcing
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• Off shoring
o Moving out existing operations • Outsourcing o Ex. Call centers, systems development • Sourcing o International purchasing parts or components o Contract manufacturing |
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International marketing plans
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• Ensuring a continuing stream of benefits to customers at a competitive price
• Segmenting the target country market • Pricing strategy • Promotion strategy |
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Company models (international)
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• The multinational company
• The international company • The global company |
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Reasons to sell more by going international
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o Home market share
o Competition o Customer needs o Product differentiation o Immediate globalization |
