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15 Cards in this Set
- Front
- Back
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Ambient Advertising
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placing ads in public places
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Digital Advertising
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using computer technology to add products into movies or television scense that were never there to begin with
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Fee-for-service plan
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traditional kind of health-care policy, in which insurance companies pay fees for the services provided to the insured people covered by the policy.
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Health Insurance
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financial protection that provides benefits in the case of sickness or injury
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Health Maintenance orginization (HMO)
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prepaid health plan that organizes healthcare service for it's members.
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Managed Care
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organized system of healthcare services designed to control healthcare costs.
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Medicaid
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governmental htalth insurance coverage for people with low incomes.
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Medicare
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federal government health insurance plan for people who are 65+ or disabled.
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Naming rights
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naming rights to public spaces such as arenas, theaters, parks, schools, museums, and subway systems that are purchased by corporations.
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Preferred Provider Organization (PPO)
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health insurance plan that is a combination of traditional fee-for-service and an HMO.
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Premium
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amount of money that must be paid each month in order to stay enrolled in an insurance plan.
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Product Placement
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showing products in movies and TV programs.
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Professional Health organizations/associations
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entities that serve to protect and promote the standards of a respective health profession.
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Stealth Endorsement
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branding celebrities with specific merchandise by having them use or wear products in public appearances.
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Voluntary health agencies
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health organizations started by concerned citizens who saw a community health need not being met by any goverment agency.
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