- Shuffle
Toggle OnToggle Off
- Alphabetize
Toggle OnToggle Off
- Front First
Toggle OnToggle Off
- Both Sides
Toggle OnToggle Off
Front
How to study your flashcards.
Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key
Up/Down arrow keys: Flip the card between the front and back.down keyup key
H key: Show hint (3rd side).h key
PLAY BUTTON
PLAY BUTTON
32 Cards in this Set
- Front
- Back
|
economic buyers
|
people who know all the facts and logically compare choices to get the greatest satisfaction.
|
|
economic needs
|
needs concerned with making the best use of a consumer's time and oney
|
|
needs
|
the basic forces that motivate a person to do something
|
|
wants
|
"needs that are learned during a person's life
|
|
drive
|
strong stimulus that encourages action to reduce a need
|
|
physiological needs
|
biological needs-food, rest, liquid
|
|
safety needs
|
concerned with protection and physical well-being (health, financial security, medicine, exercise)
|
|
social needs
|
concerned with love, friendship, status, and esteem
|
|
personal needs
|
needs for personal satisfaction
|
|
perception
|
how we gather and interpret information from the world around us
|
|
selective exposure
|
our eyes and minds seek out and notice only information that interest us
|
|
selective perception
|
we screen out or modify ideas, messages, and information that conflict with our previously learned attitudes and beliefs
|
|
selective retention
|
we remember only what we want to remember
|
|
learning
|
a change in a person's though process caused by prior experience
|
|
cues
|
products, signs, ads, and other stimuli in the environment
|
|
response
|
an effort to satisfy a drive
|
|
reinforcement
|
the learning process occurs when the response is followed by satisfaction
|
|
attitude
|
a person's point of view toward something
|
|
belief
|
a person's opinion about something
|
|
expectation
|
an outcome or event that a person anticipates or looks forward to
|
|
Trust
|
The confidence a person has in the promises or actions of another person.
|
|
Psychographics (lifestyle analysis)
|
the analysis of a person's day to day pattern of living as expressed in that person's activities, interest, and opinions (AIO dimensions)
|
|
social class
|
a group of people who have approximately equal social position as viewed by others in society
|
|
reference group
|
the people to whom an individual looks when forming attitudes about a particular topic
|
|
opinion leader
|
a person who influences others
|
|
culture
|
the whole set of beliefs attitudes and ways of doing things of a reasonably homogenous set of people
|
|
extensive problem solving
|
they put much effort into deciding how to satisfy a need
|
|
limited problem solving
|
some effort is required in deciding the best way to satisfy a need
|
|
routinized response behavior
|
regularly selecting a specific way of satisfying a need when it occurs
|
|
low-involvement purchases
|
purchases that have little importance or relevance for the customer
|
|
dissonance
|
feeling of uncertainty about whether the correct decision was made
|
|
adoption process
|
awareness, interest, evaluation, trial decision, confirmation
|
