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10 Cards in this Set
- Front
- Back
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Which markets buy goods and services for further processing or for use in their production processes?
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Business
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Which of the following is part of a companys micro environment?
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The Company, The suppliers, Marketing intermediaries, publics, customers, competitors
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Which of the following generational groups is characterized by utter fluency and comfort with digital
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milenials
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Which of the following is part of the economic environment?
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Income distribution
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Which of the following groups include neighborhood residents and community organizations?
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local publics
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Which of the following is true of Generation X
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They were once labeled as the "MTV generation", very skeptic
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To exercise their social responsibility and build more positive images, many companies are now linking themselves to
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cause related
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suppliers and marketing intermediaries are part of a company's
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marketing channel firms
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Which environment consist of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors
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cultural
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Which of the following environments call for greater emphasis on ethics and socially responsible actions?
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hm
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