marketing final

By emmulhern10, May 2011

Subjects: aflkjsdf

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marketing/distribution channel	set of organizations involved in the process of getting a product out there
channel 1	manufacturer to consumer
channel 2	manufacturer to retailer to consumer
channel 3	manufacturer to wholesaler to retailer to consumer
channel 4	manufacturer to wholesaler to wholesaler to retailer to consumer
intermediaries add:	contacts, experience, specialization, and scale of operation
horizontal conflict	among firms at the same level of the channel
vertical conflict	occurs along different levels of the channel
vertical marketing system	system in which producers, wholesalers, and retailers act as a unified system
corporate vms	high level of control common ownership @ diff levels
contractual vms	medium control contractual agreements among members
administered vms	low control leadership assumed by one or a few dominant members
horizontal marketing system	2 or more companies @1 level join for opportunity (ie banks in grocery stores)
hybrid marketing system	2 or more channels to reach more segments
retailing	all activities in selling products/services to final consumers
types of stores	specialty, department, convenience, superstores, supermarket, category killers
category killers	giant specialty stores with deep assortment of line and staffed with knowledgeable employees
product assortment	brand of merchandise merchandising events
services mix	*******
wholesaling	all activities involved in selling to those for resale or business use
sales promotion	short term incentives to encourage purchase/sale

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