- Shuffle
Toggle OnToggle Off
- Alphabetize
Toggle OnToggle Off
- Front First
Toggle OnToggle Off
- Both Sides
Toggle OnToggle Off
Front
How to study your flashcards.
Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key
Up/Down arrow keys: Flip the card between the front and back.down keyup key
H key: Show hint (3rd side).h key
PLAY BUTTON
PLAY BUTTON
5 Cards in this Set
- Front
- Back
|
1. Setting standards of performance (profitability analysis, customer satisfaction)
2. Specifying and obtaining feedback data 3. Evaluating data 4. Taking corrective action |
Steps for designing marketing metrics (4)
|
|
1. Identifying key variables
2. Tracking and monitoring 3. Strategy reassessment |
Designing decisions for strategic monitoring systems (3)
|
|
1. Who needs what information?
2. When and how often is the information needed? 3. In what media and in what format(s) or levels of aggregation should the information be provided? 4. Does your system of marketing metrics measure up? 5. What contingencies should be planned for? |
Designing decisions for marketing metrics (5)
|
|
1. Identifying critical assumptions
2. Determining probabilities 3. Rank ordering the critical assumptions 4. Tracking and monitoring 5. Activating the contingency plan 6. Specifying response options |
Contingencies for marketing metrics (6)
|
|
1. Marketing environmental audit
2. Objectives and strategy audit 3. Planning and control system audit 4. Organization audit 5. Marketing productivity audit 6. Marketing functions audit 7. Ethical audit 8. Product manager audit |
Marketing Audit (8)
|
