MC 2000 Exam 4

the first practical motion picture camera and viewing device

continuous loop film fed by sprokets in a camera

Frames.
Originally: 30 Frames/Sec.
NOW: 24 Frames/Sec

1st Theaters.
Invented by Holland Bros., Opened 1894.
Patrons pay $.25 to see 5 short films.

Projection and coin-operated machines. Popular with lower class.

Movies thought low culture, stigma against actors.

Changing backgrounds and costumes. 15-20 min long. Rise of Hollywood.

Created the film narrative — The Great Train Robbery (1903)

Known for making the the star system. Movie stars become "idols of consumption."

Films have disappeards because of:
Disintergration: chemicals in reels, exposed to air - became mush.

Absent Accounting: sheer amount of work done, poor paper work and greed.

Made by Edison. Cinema's 1st horror film.

"Seeing the News": 1912. silent, 5 min, 4-5 stories.

World Wars: Used extensively by US and 3rd Reich. "Prelude to War" (propoganda)

Gamut from swashbuckling adventure, comedy (slapstick and sexy), horror and drama.

People went to the movies to be entertained.

All stars of the 1920s. Beau was the "It" girl.

Chaney did Phantom of the Opera

(1929) Sound introduced in film. First dialogue,

Big Studios (production, distribution and exhibition).

Forced theater owners to show small movies in order to get the big ones.

Movie palaces. Got middle and upper class to go to the theater.

Mid-city theaters rise. People dressed up to go to the movies.

The Motion Picture Production Code was the set of industry censorship guidelines which governed the production of the vast majority of United States motion pictures released by major studios from 1930 to 1968. It was originally popularly known as the Hays Code, after its creator, Will H. Hays.

Movies were an outlet; people forgot their troubles at the movies.

"Gone with the Wind" and "The Wizard of OZ" both 1939

It was produced as a propaganda film aimed at ending American isolation from World War II, and was based on the fictional English housewife.
(1941)

A propaganda film made by Leni Riefenstahl. It chronicles the 1934 Nazi Party.
1935. Consider greatest propaganda film in history,

Group of 10 writers and directors who refused to give testimony to the HCUA during red scare. They were fired. Blacklisted

1948.
Ended block booking and blind-buying between theaters and the Big 5 production companies.

"Them" (1954)
"Tarantula" (1955)
"Godzilla" (1954)

"Rebel Without a Cause" and "Blackboard Jungle"

1954

Rise of "Widescreen" (1962)
More adult content
Less newsreels

-'Whose Afraid of Virgina Wolf" (1966)
-G, GP, R and X
-X not registered

more independent films.

"The Godfather" (1972) & "The Exorcist" (1973)

the mid to late '70s.

"Jaws" (1975)

"Star Wars" (1977)

"Close Encounters of the Third Kind" and "Superman" both 1978

sequel mania time where popular films are recycled over and over.

Friday the 13th and Rocky.

Independent movies. People would rather rent a movie than watch a poorly made movie. Drive-ins die.

CG content. New but costly, made movie going better than TV.

Cleopatra and Titanic (PoC: At World's End is up there but infkation ...)

by movies like Titanic and Armageddon.

Mama Mia

“film criticism is actually more closely aligned with philosophy than it is commentary. The film critic tries to come to understand why film works, how it works, and what effects it has on people”

Independent film makers

Indie Films

Bollywood - India

VHS/DVD/Blu-Ray sales — 25%
Domestic then foreign box offices follow.

credibility,

King's College commencement (1758)

Not all true. 1850 - 1900.
Keyword: Promotion
One way source
PT BARNUM

1900 - 1920s
Keyword: Dissimination
One way soure
IVY LEE
'good policy makes good PR'

1920s
Keyword: Persuasion
Two-way asymmetrical
EDWARD BERNEYS & DORIS FLEICHMAN
pr counsul

1960s - today
Keyword: Counseling
two-way symmetrical
EDWARD BERNEYS & DORIS FLEICHMAN , John Hill and Leone Baxter

Public Opinion

Once tapped, opinion is hard to change.

Opinion is not aroused for long periods of time.

Propoganda

to propagate ideas

to manipulate the minds through decit and distortion

Advertising

1. Malboro Man
2. Ronald McDonald
3. Green Giant
4. Betty Crocker
5. Energizer Bunny

1. Marketing
2. Educational
3. Economic
4. To be social

Consumer: people who buy goods and services for personal use.

Business to Business: people who buy products for business use

How many people can get the ad?

How often will the ad be received?

How well does a medium reach the target consumer?

5-7 words, read at 70 mph

Marshall McLuhan knew there would be a global village long before there was one.

Charles Babbage - later developed the "analytical engine" that could be programmed to solve problems

ARPAnet (Advanced Research Project Agency) - by the Defense Department

E-mail invented

late 1980s

1. Emerged in 1990s
2. 233 million users (US)
3. 1.2 Billion worldwide

69.6% of population. only 67% use the internet

are the top two internet using countries

1. Creating content and charging
2. selling merchandise online
3. Advertising

Cookies, NetTracking, Arbitron/Edison

Lack of gatekeepers, copyright problems, privacy, obscene, access,

Blending diverse technologies. News in multiple forms, more complete news coverage, more complete enteratinment experience.

David Gottlieb, Baffle Ball

Steve Russel (1961)

Nolan Bushnell (1971)

(1966) by Ralph Baer. Tv based tag game.

(1967) playeers have choice of simple games.

(1968) gets patent on first video game for system that generates ping-pong, volleyball, and other games ... become Odyssey

1st company to begin commercial video game development.

1971. 100,000. $100

1987