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50 Cards in this Set

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1. Is decision-making a function of management?
-No, it’s a part of all functions
-Most closely associated w/ planning
2. Why do we make decisions as managers?
-To accomplish goals efficiently
3. What’s the difference b/c programmed & non-programmed decisions?
-P -- specific procedures developed 4 repetitive & routine problems; 1st-line; rule
or standard operating procedure used in making the decision; different; complex
-N -- specific to mgt problems that are novel (new) & unique [different & hard to
understand]; top managers; if you have to think about it
4. Do managers make more programmed or non-programmed decisions, in general?
-Programmed makes us more efficient
-As you go up management pyramid, non programmed decision are increased
5. What is decision-making under conditions of certainty?
-Managers know all available alternatives & the outcomes associated w/ each; 100%
probability
6. What is decision-making under conditions of risk?
-Lack of certainty regarding outcomes of various alternatives, but an awareness of
probabilities associated w/ their occurrence; alternatives are known, but outcomes are in
doubt
7. What is decision-making under conditions of uncertainty?
-Don’t know alternatives, their potential outcomes, or the probability of the outcomes
occurrence
-Worst case: know nothing
-Best case: Know alternatives but not outcomes
8. Which decision-making condition is most common? Least common? Most difficult?
-Most common = risk...probabilities 0-100%
-Least common = certainty…100% probabilities
-Most difficult = uncertainty…no probabilities
9. What is the key to making good decisions under risk?
-Accurately determining the probabilities associated w/ each alternative
10. How do programmed/non-programmed decisions & the different decision-making
conditions relate?
-Programmed = certainty & risk
-Non-programmed = risk & uncertainty
** Every programmed decision was @ one point or another & non-programmed
decision!
11. What does the traditional economic model assume about decision-makers? (2 assumptions)
-Decisions are made under conditions of certainty
(a) Managers seek to maximize benefits {or minimize costs}
(b) Managers are completely rational
-You always select the best alternative
-A prescriptive model b/c it’s what you should do!
12. Under what decision-making condition do decisions get made in the traditional economic
model?
-Certainty
13. What does the behavioral model assume about decision-makers?
-Decisions are made under “bounded rationality” AND satisficing rather than maximizing
-How decisions are actually made
14. What is bounded rationality? What 3 things bound one’s rationality?
-You try to be rational but You don’t know everything
-Mangers are unable to grasp the full complexity of managerial decisions b/c their rationality
is bounded by limited mental capacity (7+/- 2), emotional state, & unforseeability of future
events (probabilities are < 1, less than perfect)
15. What is satisficing? How does it differ from maximizing? Is it irrational?
-Managers select the 1st alternative that meets a minimally acceptable standard rather than
going through & evaluating all the alternatives & selecting the best one; can lead to a
maximizing situation, but must get lucky & you wouldn’t know if occurred
-Satisficing is a heuristic…pick the 1st shortcut…get a good decision w/o a lot of time &
effort
-Satisficing you consider a limited # of alternatives; Maximizing you consider ALL
alternatives
16. What is a heuristic? What are the advantages of & disadvantages of heuristics?
-A labor saving device, a short cut, a rule of thumb
-Advantages: (a) time savings & (b) they may produce more good decisions than
bad decisions (makes up efficient and effective)
-Disadvantages: We adopt heuristics often w/o being aware of them; they implicitly guide
our judgment which can be a major drawback if we over rely on them b/c they can lead to
errors, sometimes severe errors; Heuristics @ times can lead us to faulty conclusions.
-When heuristics lead to errors in judgment, they are called biases.
17. What is the availability heuristic? What factors cause you to overestimate the frequency of
an event? Underestimate the frequency of an event?
-Used when managers assess the frequency of an event by the degree to which those
instances of that event are easily recalled in memory; something easily recalled has to be
frequent, not easily recalled it’s infrequent
-If something is rare, but emotional you will remember it easier; rare, but recent more
easily remembered…overestimate frequency of an event(anything causes an event to be
remembered…easily imagined, vivid, emotional, specific)
- Underestimate frequency (can’t remember an event)..unemotional, bland, in the distant past,

difficult to imagine, vague
18. What is the representativeness heuristic? What’s the problem with this heuristic?
-Reflects the tendency of managers to assess the likelihood of an occurrence by matching it
w/ a preexisting category (i.e. stereotype); where managers use stereotypes (categories) in
making judgments
-Causes us to miss opportunities
19. Under what decision-making conditions do decisions get made in the behavioral model?
-Most like risk, but also uncertainty
20. What does the irrational/implicit favorite model of decision-making say about decision-
making?
-The decision maker select a favorite early on in the evaluation of alternatives &
once this “implicit” favorite is chosen the rest of the alternatives are evaluated against it; the
decision maker distorts the information about the implicit favorite & the other alternatives so
that the positive features of the implicit favorite are highlighted
-This model assumes that the decision maker simply goes through the motions of generating
& evaluating more alternatives as a way to justify their initial choice (favorite)
21. What types of decisions are made irrationally?
-Uncertainty, decisions w/ little information {1st job; 1st car; 1st spouse}
22. What is the basic purpose of a brainstorming session?**
-Designed to generate solutions to a problem, no criticism allowed;
23. What are the 4 rules in brainstorming?**
(a) Criticism is prohibited
(b) “Freewheeling” is desired
(c) Quantity is wanted;
(d) Combine and improve on ideas
24. Can inhibitions be totally eliminated in brainstorming sessions?
-No (e.g. especially when ideas are 1st expressed)
-It is very difficult to totally eliminate the evaluation of ideas when they are
generated…non-verbal communication & power differences!
25. What 2 creativity techniques does synectics use in helping the group to generate better
ideas?**
-Fantasy & analogy
26. What is the superhero technique?
-Fantasy technique used to stimulate creativity
-To help individuals overcome internal inhibitions resulting from traditional ways
of perceiving & thinking
-If you think you’re like a superhero, it makes you more creative & you fantasize
27. In synectics, what is the job of the facilitator? Technical support?
-Facilitator = (helps generate solutions) structure the problem & helps lead the discussion
away from the traditional ways of thinking
-Technical support = (helps evaluate solutions) aid the group in the evaluation of the
feasibility of ideas
28. What’s the problem with synectics?**
-As soon as you generate ideas, you gotta evaluate them!
-Evaluation is not separated from idea generation
29. What research is NGT based on? (Nominal Group Techniques)
-5 individuals working alone generate more ideas than the 5 individuals working as a team
-Group process decreases creativity
30. How is NGT different from brainstorming & synectics?
(a) It does not rely on free association of ideas
(b) It purposely restricts verbal interaction
31. What in NGT does one try to eliminate to improve the decision-making process?
-The negative aspect of the group process
32. What are the steps in NGT?**
(1) members are familiarized w/ a problem
***(2) Working silently & alone, members generate solutions
(3) members share their ideas one at a time, in a round-robin manner. {no one
dominates…improves quality & commitment}
(4) Members evaluate ideas in a round robin manner
***(5) Each group member votes privately by ranking the recorded ideas in order of
assessed importance. Vote twice
- 2 & 5 act as individuals rather than a group; vote privately rather than publicly
33. What are the defining characteristics of the Delphi technique?**
-1)Members never meet and 2)remain anonymous

-Delphi got his name from technological forecasting!!
-A structured approach to creating problem solving using a group of experts.
-Allows for no face-to-face interaction b/t members
-Experts are not brought together to discuss their ideas/views
-Experts remain anonymous to one another (members never meet either)
-Questionnaires are used to obtain:
a) the alternatives generated by the experts
b) the evaluation of the alternatives by the experts
c) the final vote on the alternatives
34. What is the reasoning behind the Delphi technique?
-Tries to eliminate the group processes in creative problem solving as much as
possible
35. What are some problems that can be encountered when using the Delphi
Technique?
-The design of the questionnaire can limit the results obtained
-It can be extremely time-consuming even more so than the other techniques

-Member interest & motivation may decline if too much time passes b/t steps
38. What are operations research techniques? What are they designed to do? What kind of
data do they usually require? Are they an aid or substitute for managerial
decision-making? What do managers need to think critically about when they use these
techniques? Are they applicable to all decisions that managers make?**
[Which of the following is not true?]
-Techniques useful as an aid in evaluating alternatives
-Require quantitative data
-They’re an aid for managerial decision-making; however, they cannot replace the
need for managers to think independently & to make judgments
-Only as good as the data they’re based on
-Most applicable to risk (1st-line)
-Not applicable to decisions made under uncertainty (top managers)
39. What is meant by the term “confirmatory bias” in decision-making?
-When we make a decision, we look for a info that tells us we made a good decision
-Most ppl demonstrate the tendency to look for only confirming evidence rather
than disconfirming evidence after they have made a decision
-Stereotypes of groups persist b/c of this bias
40. What is the gambler’s fallacy?
-It is the mistaken belief that an event that has not occurred for some time is
likely to occur in the near future {after 10 bad hands of poker, the poker player
believes that he/she is due for a good hand}
41. In making decisions, do people pay more attention to descriptive, qualitative
information or statistical, quantitative information?
-When ppl make decisions they often ignore statistical/relevant data & make
their judgments using qualitative, descriptive data (i.e. vivid case data or
personal experience data)
42. In making decisions, people often violate the law of large numbers. What does
that mean? Why does it occur?
-The bigger the sample, the more accurate the data is
-The type of thinking when individuals tend to ignore the implications of sample
size & tend to attribute greater stability to results obtained from small samples
than is reasonable
-Ppl often ignore the judgment advice of others when choosing b/t 2 objects &
substitute their own initial impression as the sole basis for the choice b/c they
don’t recognize the important of large numbers
43. How does the framing of a decision affect decision-making? Positive framing? Negative

framing?**
-Positively framed– What you can gain; risk-averse (avoidant)
-Negatively framed– What you can lose; risk-seeking
-Research has shown that positively framed negotiators were more frequent & had
more successful contract than negatively framed
44. What is group decision making a function of?
-GDM = Individual Efforts/Contributions + Assembly Effect - Process Losses
-Individual Efforts/Assembly effect: Advantages
-Process Loss: Disadvantage
45. What is an assembly effect? Process loss?
-Assembly Effect - the positive consequences of bringing a group together such as
synergy, more information, diverse viewpoints, checking errors
-Process Losses - the negative consequences of bringing a group together such as
interpersonal conflict, domination by a few, more time & expense
46. What is the optimal size for a decision making group?**
-5 or 7 people make the best decisions; odd-numbered
47. What are the advantages of group decision making?
-More information available to help solve the problem; Evaluation is superior b/c
have wide range of viewpoints; Individuals who participate in decisions are more satisfied w/
the decision & are more likely to support it; Individuals get a better
understanding of the
decision that is made & it is easier for them to communicate
the decision to their
subordinates; Fulfills need for personal growth for some employees; Helps individuals learn new
skills; Perceived as being more fair than
decisions made by sole individuals; Participation in
decision making reduces
stress by lowering role ambiguity.
48. What are the disadvantages of group decision making?
-Considered process losses of the negatives that come from GDM.
-Takes longer than individual decision making so costlier; indecisiveness
-Domination by a few powerful members or by a leader can negate the many
virtues of
group processes; Leveling effect may occur; Free-riders are a
problem in groups; With
corporate power & personal pride @ stake, disagreements over important matters that occur in
groups can often lead to bad feelings, ill-will, & destructive conflict b/c group members; Escalation
of
demands (ppl may want to participate in things that are inappropriate for them to participate
in); Social motives may prevail over hard-headed task orientation.
49. What is the leveling effect?**
-The compromise that takes place in GDM that can lower the quality of the
Decision but increases the acceptance (It’s a process loss AND assembly effect)
50. When does a manager (under what conditions) use individual decision making rather than
group decision making?
-When time is limited/short

-When decision maker has all relevant knowledge & expertise to solve problem
-When subordinate acceptance of the decision is not an issue
-When subordinates that would make up the group do not get along well
-When subordinates do not share the organization’s goals
51. Rank the following in terms of decision making accuracy: group, average
individual in the group, & best member in the group?**
-Group’s decisions will tend to be more accurate; Better than the average individual in the
group; Seldom better than the performance of the best individual.
-Best member, group, average individual
52. Which is more efficient: group of individual decision making? (consider both short term &
long term efficiency)**
-long term = group better
-short term = individual better