MGPO 460 final

-pioneering research: focuses on pressing problems by redefining
4 Principles
1. Research on new work practices is as important as new products
2. Innovation is everywhere; problem is learning from it
3. REsearch can't just produce innovation it must 'coproduce' it
4. The research department's ultimate innovation partner is the customer

-continuous innovation after a discontinuity is an iterative process
-Corning optical fibers
-Motorola cell phone
-GE CT Scanners
-Nutrasweet Monsanto
-Experiment and refine vs. market testing
-Takes time and money ($150m for cell phone) must be perceived as strategically important to mgmt

-Middle stage (not early or late)
-Invest in industries not ideas
-Downside and upside provisions
-10x return, 1 of 10
-Ent. w/ track record, can sell oneself

- Direction - entrepreneurial
- Efficiency - Machine
- Proficiency - professional
- Innovation - adhocracy
- concentration - diversified
- cooperation - ideological
- competition - political
- contamination when firm overfocuses
- combination - can lead to cleavage or conversion

1. Cognitive knowledge (know-what)
2. Advanced skills (know-how)
3. Systems understanding (know-why)
4. Self-motivated creativity (care why)

1. Recruit the best
2. Force intensive early development
3. Constantly increase professional challenges
4. Evaluate and weed

-Capturing knowledge in networks,rules of enforcement and professional empowerment
-inverting the pyramid, building around the knowledge worker
-Spider web

-Genetics, Nanotechnology, Robots
-Atomic bomb precedent and shock by scientists
-Relinquishment and containment