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7 Cards in this Set
- Front
- Back
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Environmental Scanning
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observing one’s environment to predict future changes and those already underway
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Environmental Monitoring
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analysis of a firm’s environment that tracks trends and events
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Competitive intelligence
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understanding of a firm’s competition through data collection and analysis
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Environmental Forecasting
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projections about the direction, scope, speed, and intensity of environmental change
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Scenario Analysis
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in-depth approach to environmental forecasting which ties in economics, politics, and technology
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SWOT (strengths, weaknesses, opportunities, and threats) Analysis
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framework for analyzing a company’s internal and external environment
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General Environment
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factors beyond a firm’s control that affect its strategy. Include Demographics, Sociocultural – values, beliefs, and lifestyles, Political/Legal, Technological, Economic, Global
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