Miderm on Aesthetics/visual culture

-visual quality/appearence of something
-branch of phil concerned w judgements of sentiment and taste
-Immanual Kant- researched what ppl 'naturally' beautiful/logical,
-it is Culturally Regulated! not universal

- recreation/reforming (borrowing/stealing/taking over) of material content
-cultural app is borowing and changing of cultural commodities
- primary form in oppositional productn/reading
-happens in fashion/juxtapositns

quality of being genuine or unique
-cannot be replicated
-walter benjamin- authenticity cannot be reproduced
-reinforced by provenance

-special quality that emanates from orig work of art- assembled by hands of artist
authenticity cannot be reproduced
clearly made a specific time/place

- mvmt at forefront of artistic experimentation/innovation/creativity
challenges aesthetic
associated w modernism/formal innovation

Antirationality/anti-civilization/Anti-art census. Exploration of irrationality as a way from constraints of logic
War made them lose trust in civilization

little or no aesthetic value- trite, cheap, sentimental
something of little cultural value gains value over time as a cultural artifiact
associated w mas production of cheap material goods… ex. Lava lamp- and jeff koons

define something thru providing what something is not. Ex (black helps define white, women define man) can be applied to orientalism or the western view of the middle-east, two things conflict w each other b/c they are total opposites

term used to describe the of power through which modern states rely on institutional practices to regulate, subjugate and control their human subjects.
Refers to the ways power is enacted on a collective social body thru the regulatn and discipline of individual bodies.
Practices produce particular kinds of knowledge about bodies and produce bodies w particular kinds of meaning and capacities- micheal Foucault-

citizens who participate in ideologies/trends of the society thru cooperation and a desire to fit and conform
Ex nazi germany… conform to a particular ‘look or attitude’

A body of knowledge that both defines and limits what can be said about something
the term tends to use for broad bodies of Social knowledge (economics, the law, medicine, politics)- specific to particular social and and historical contexts and ther4 can change over time
Repression does not result in leaving thins unsaid or not acted on
Discourse Is productive of activities meanings and sexualities

practice of using whatever materials are available or “making do” w what u have. As cultural practice- taking commodities and making them one’s own by giving them new meanings (potential to create resistant meanings out of commodities). Ex. Punks w the safety pins/clothing

Counter Bricolage- when marketers try to use aspects of bricollage style to make money. Ex. Street youth style is appropriated and manufactured

- decarte- Shifts in values that set stage for democratic govs and individual rights and freedoms man is self knowing, unified, autonomous, indi rights/ and freedoms
I have power to have rational thought-I think there4 I am- period of enlightenment where ppl rely on science and math- worked into art thru perspective

a term that refers to the mathematical mapping of space (by Descartes). Concerned rationalist, mechanistic interpretation of nature. Cartesian grid defines 3d space, and goal is to apply to the rational human’s sensory experience

copywrite is the unauthorized reproduction (Richard prince) fair use is authorized reproduction of the original- artist is the one who has rights to the image- NOT the Owner!/buyer. The piece has to be commissioned for the buyer to have rights over the pce

Antirationality/anti-civilization/Anti-art census. Exploration of irrationality as a way from constraints of logic
War made them lose trust in civilization

little or no aesthetic value- trite, cheap, sentimental
something of little cultural value gains value over time as a cultural artifiact
associated w mas production of cheap material goods… ex. Lava lamp- and jeff koons

define something thru providing what something is not. Ex (black helps define white, women define man) can be applied to orientalism or the western view of the middle-east, two things conflict w each other b/c they are total opposites

term used to describe the of power through which modern states rely on institutional practices to regulate, subjugate and control their human subjects.
Refers to the ways power is enacted on a collective social body thru the regulatn and discipline of individual bodies.
Practices produce particular kinds of knowledge about bodies and produce bodies w particular kinds of meaning and capacities- micheal Foucault-

citizens who participate in ideologies/trends of the society thru cooperation and a desire to fit and conform
Ex nazi germany… conform to a particular ‘look or attitude’

• dom-hegemonic reading: they can identifiy with the hegemonic position ( the message the image s sending out) and accept it in an unquestioning manner
• negotiate reading: they can interpret the image without completely giving into it and accepting the message
• oppositional reading: the reader takes an oppositional position and eithier disagrees with the image’s message or completely ignores it
ALTHUSSER

a concept developed by Foucault the describes the ideas and ways of ordering knowledge that are taken to be tru in a given era - source of discourse over time -
epistemology- a branch of philosophy concerned w knowledge and what can be known. To ask an epistomologist a question about something is to investigate what we can know about something and how we know it

process by which ideological systems call out to you as subjects and tell you your place (certain ideological position) in the system-
ex. outline the kind of consumer/spectator they want us to be
Often, these things are predetermined/preconditioned/already exist in society (viewer must put themselves in this position to understand the image)
Image interpellates subject and hails them
• 2 skools of thought
o 1.viewer is passive consumer and have no idea that we are being squeezed into these ideologies
o 2. We are somewhat critical thinkers???

process of adding depth to an image
based on observation that parallel lines will converge to a common vanishing point on the horizon
Leonardo da vinci- perspective studyfor adoration of the magi

Stage of develpmt that an individual b/coms self aware and separate from their mother/society- jaques lacan- period of time where u recognize yourself in a mirror- shapes ur identity and who you are

Time period of enligtnement and urbanization during industrial revolution- walter Benjamin- idea of reprod and mass production

Allows connotative meaning to seem denotative. Causes viewer to identify images with a certain trait or new meaning that is established as somewhat fact- ex.Marlboro

characterizes the way that the modern social subject regulates their own behavior- Foucault- and Jeremy benton’s jail- gaze/presence that makes us conform or act a certain way- security cameras in London

the act of portraying (depicting, symbolizing or presenting the likeness of something
- definition or representation of a certain thing varies from society (symbols/images/semiotics)
-distinct form of simulation in that it re-represents some aspect of the real
-over time, we have developed a variety of methods/medias and techniques for accurate representation

theory of visual culture – signification/denotation is literal face value and connotation is the social definitions- rose means love/ nike swoosh) signification (signifier+signified=sign)
althusser

viewer of game/show/ other events

Spectatorship- Broad interactive and relational field in which we consume images

mulvy- helps establish relationships of power. motivated by subject’s desire to control over the object it sees
in trad psycoanalytical theory, gaze linked to fantasy- related to

the drive to look an general pleasure in looking. Freud says voyeurism (pleasure in looking w/o being seen) and exhibitionism (pleasure in being looked at) as active and passive forms of scopophilia. Important in psychoanalytic film theory in its emphasis on the relationship of pleasure and desire/ practice of looking