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5 Cards in this Set

  • Front
  • Back
services
PED
performances
efforts,
deeds
goods
DOT
devices
objects
things
scale of market entities
continuum that has tangible dominant and intangible dominant that displays how tangible an offering is
benefit concept
the benefits the consumer has in their minds
servuction model
a framework that explains a consumers experiene
1) service scape
2)customer contacts
3)organizational/structure systems
4) other customers