• Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
Front

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

image

PLAY BUTTON

image

PLAY BUTTON

image

Progress

1/8

Click to flip

Card Range To Study

through

8 Cards in this Set

  • Front
  • Back
Definition of Public Relations
P.R. is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
Revolutionary War

- time period
- who was important and why
- technological innovations
- 1760s
- Amos Kendall (1820s): wrote speeches for Andrew Jackson and wrote stories about him. Also, held meetings with press.
- Popular Press (1830s): power to the people, rising middle class, rise in literacy
- Technological Innovations: steam press; Penny Press - dvlpd by: Denjamin Day
Industrial Revolution

- time period
- who was important and why
- economics ? population ?
- 1870s
- Theodore Vail: AT&T, surveyed customers & tried to address their concerns
- shift from agricultural economic base to industrial economic base
- U.S. population doubles in 15yr. span; rural to urban lifestyle
Modern Era of P.R.

- time period
- who was important and why
- new media?
- late 1800s to early 1900s
- (1889)Westinghouse and the Alternating Current vs. Edison and the Direct Current: "Battle of the Currents" -- Westinghouse/AC wins!
- 1900, first publicity firm starts in Boston w/ Harvard as 1st client
- Cinema (1910) ((followed by Radio 1920 and TV 1950)
Muckrakers (1900s)
- period of protest and reform
- journalistic expose of gov't corruption and abuses of big businesses
Give a brief overview of the in-class video on "Bloody Ludlow/Rockefellers"
- Union Miners' Strike in Colorado, 1913
- strikers were frowned upon by gen. public; viewed as sinister and unpatriotic; subject to any legal force
Bloody Ludlow or Ludlow Massacre
- April 20, 1914
- Colorado State Militia opened fire; killing 53 people; incl. 13 women/children
- Rockefeller Sr. condemned as the "man behind the guns"; a killer of innocents
- lead to vilification of Rockefeller name
Rockefeller Jr. hires Ivy Lee...
- Ivy Lee becomes an adviser to reinvent the Rockefeller image
- they changed the public perception of the Rockefeller's responsibility in the strike/Ludlow & improved reputation