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114 Cards in this Set

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Emphasized Holistic Perception
"The whole is greater than the sum of its parts."
Gestalt Laws of Organization
All apply to vision as well as sound
Law: Closure
- Groupings tend to be in complete or enclosed figures
- 3 corners look like a triangle
Law: Proximity
- Elements close together in time and space tend to be perceived together
- 8 lines look like 4 pipes
Law: Similarity
- Elements that are similar to each other tend to be grouped together
- Diamond of Os on background of Xs
Law: Simplicity
- Patterns are organized in as basic and straightforward a manner as possible
- Don't see a number of lines, but a box instead
Law: Common Fate
- Elements shifted together in a similar manner
- i.e. Camouflage: You don't recognize a figure blended in with the background
Gestalt
A pattern or configuration
Heuristics
- As opposed to algorithms
- Rules of thumb, as opposed to guaranteed solutions
Figure-Ground Principle
- Can view the figure or the ground, but not both
- Background: spaces within the object
- Circumscription: Other things being equal, we see the more circumscribed (surrounded) form as the figure
Feature Types (Analysis)
We tend to organize our knowledge around prototypes (Bird = Raven, Cardinal)
Identification of Features
Geons: basic features (shapes) that neurons can identify in the world; breaking up complex figures into images we can comprehend
Top-Down Processing
- Conceptually driven
- Using experience, knowledge, impressions, motivation to decipher otherwise ambiguous stimuli
Bottom-Up Processing
- Data driven
- Recognizing information in stimuli
- Complimentary theory with top-down processing (work simultaneously)
Perceptual Constancy
- The tendency for objects to be perceived as unvarying and consistent even as we see them from different vantage points and distances
- Several Subtypes
Brightness and Color Constancy
The tendency for an object to have normal brightness and color regardless of lighting conditions
Shape Constancy
The tendency for objects to seem unchanged regardless of viewing angle
Size Constancy
The tendency to see an object as the same size, regardless of distance
Location Constancy
The tendency of an object to remain in the same position even as we move about
Constructive Theory
Previous knowledge, experience inform perception of stimuli (friend walking toward you not getting bigger)
Ecological Theory
- Information in environment informs the perception of stimuli (friend not actually that small because the far away car is not that small either)
- Complimentary theory with constructive theory (working simultaneously)
Depth Perception
- Binocular Disparity: 2 eyes --> 2 visual fields --> 3rd dimension synthesizing depth
- Random Dot Autostereograms: Displace dots that stand out as a pattern amongst a mass of random dots
Monocular Depth Cues: Superposition
If one object cuts off the view of another, we perceive it as nearer to us
Relative Size
If there are several similar objects of different sizes, the smaller ones are perceived as being in the distance
Height in the Plane
Objects farther away appear to be higher in the horizontal plane
Texture Gradients
For irregular surfaces, the grain becomes finer as distance increases
Motion Parallax
As your head moves, the retinal image of distant objects moves more slowly than the retinal image of closer objects
Linear Perspective
Parallel lines appear to converge as they become more distant
The Stroop Task
- Selective Attention: The process that controls our awareness of, and readiness to respond to, particular categories of stimuli or stimuli in a particular location to the exclusion of others
- Can read the names of the colors much more easily than name the colors of the words
Context Effects
- Context affects how we perceive stimuli
- Constantly looking for patterns
- Brain cannot avoid perceiving stimuli
- Brain looks for patterns even when they aren't there and suggests meanings that are not right and order when it is or is not there.
- But we often still accept them
Sensation, Perception, Memory
- Sensation: taking in information from the outside world
- Perception: attached meaning to the incoming information
- Memory: maintaining the information so it can be used and reused
Definition of Perception
- The brain's use of information provided by sensory systems to produce a response
- Selects what is important and gets you to pay attention to information and decide what it means as fast as possible
Dorsal Stream
The flow of information from the primary visual cortex to the visual association area in the parietal lobe; used to form the perception of an object's location in three-dimensional space (the "where" system)
Ventral Stream
The flow of information from the primary visual cortex to the visual association area in the lower temporal lobe; used to form the perception of an object's shape, color, and orientation (the "what" system)
Template
A hypothetical pattern that is stored in the nervous system and is used to perceive objects and shapes by a process of comparison (i.e. Cookie Cutter)
Phi Phenomenon
The perception of movement caused by the turning on and off of two or more lights, one at a time, in sequence; often used on theater marquees; responsible for the apparent movement of images in movies and television
memories three basic processes
encoding: recording info
storage: maintaining info
retrieval: retrieving info
the atkinson-sciffrin model
- the three stage model of memory
- sensory input --> sensory memory --> attention--> rehearsal (short-term memory) --> storage --> retrieval (long term memory)
- Can't explain everything, has limits
sensory memory (register)
memory in which representations the physical features of a stimulus are stored for very brief durations
sperling's experiment
with full report technique
subjects only remembered 3-4 out of 12 letters

with focus using different pitches 3 out of 4 letters were reported
(partial report technique)
iconic memory
- Holds 9-10 items for up to a quarter of a second
Echoic Memory
- Holds 5 items for 2 seconds
- Takes time to recall info
Rehearsal
Coding is acoustic; we remember things by hearing them repeatedly
Short-Term vs. Working Memory
Similar, but working memory is more related to connecting to long-term memory
brown- peterson technique
short term mem lasts less than 30 seconds. in the experiment in 30 seconds you lose half the words
serial position curve
-primacy effects remember earliest items better than middle (don't have a lot in mem yet so these words can be given some rehearsal)
-recency effects
you remember most recent items best because they are in your short term memory
memory span task
capacity 7+/- two items
through chunking (7471865 = 747 1865), able to retain more information
long term memory: dynamic process
-coding is multi dimensional
it can be any sensory stimulus
-tracking down info--> what it means to me
-semantic code: where do I use it, how do I use it
priming
one thing makes it easier to recall another
recall versus recognition
- Recall: getting specific pieces of information from your memory for a specific thing
- Recognition: identifying a stimulus that you have been exposed to before
- studies use both. they test different systems of the brain
levels of processing approach: elaboration
- forms a semantic network with distinctiveness
- Used together in more effective processing methods
distinctiveness
- certain stimuli stand apart
elaborative versus maintenance rehearsal
elaborative- processing info on a meaningful level, such as formation association, attending to the meaning of the material, thinking about it, and so on.

maintenance- Rote repetition of information; repeating a given item over and over again
Cue-Dependent Forgetting
- Cues in the encoding context are gone in the retrieval context
- Encoding Specificity: Easiest to retrieve info when the two contexts match
Long-Term Memory Capabilities
Capacity: Limitless
Duration: Limitless
Types of LTM: Episodic v. Semantic
- Episodic: Memory for when events happen relative to other events
- Semantic: General knowledge about the world
Implicit v. Explicit
- Implicit: Info you have learned that affects your behavior (i.e. tying your shoes)
- Explicit: Actually have to think about things step by step (math problem)
Perspective v. Retrospective
Perspective: Remembering to do something
Retrospective: Remember something you've done
Flashbulb Memory
- Remember highly arousing, highly emotional events more clearly
- Post-Traumatic Stress Disorder (flashbulb memory keeps coming back)
Memory Disorders: Amnesia
- Anterograde: Can't remember anything after the memory loss
- Retrograde: Can't remember anything before the memory loss
- Different types of memory stores
Biology of Memory: Long-Term Potentiation
- Changes in dendritic branching
- Changes in receptor number and sensitivity
Biology of Memory: Brain Structures Involved in Memory
- Frontal Lobe --> Episodic Memory
- Amygdala --> Emotional Memory
- Temporal Lobe --> Priming, memory consolidation
- Hippocampus --> Explicit Memory
- Cerebellum --> Implicit Memory, Motor Memory
Schemas
- You have done something enough times that you have schematized the process --> generic memory of same incident repeated
- Certain, memorable events stick out and are remembered, even if in the same context
Autobiographical Memory
Remember what you were doing, what was going on during an event
Eyewitness Memories
- Very, very unreliable and faulty
- But juries pay more attention to eyewitnesses than scientific evidence
Proactive & Retroactive Interference
- Proactive: Old info interferes with new info
- Retroactive: New info interferes with old info
- Recognition better than relearning which is better than free recall
- See Notes for Graphic
Memory Improvement
- Imagery > looking at face, color
- Make judgement as you see stimulus not afterwards
Memory Improvement: Mnemonics
- Imagery (connect to idea or term)
- Method of Loci (associate one thing with another through location)
- Organization: hierarchy
Memory Improvement: Mediators
- First Letter Technique (ROYGBIV)
- Narrative Technique (make up a story)
- Substitution Method (letters for phone numbers)
Ad Hoc Mnemonics
- "I before E, except after C"
External Memory Aids
- Planners, phone books, etc.
Summary of Memory
--> Iconic Sensory Memory:
Duration- 250 ms
Capacity- 9-10 items
Coding- Visual
--> Echoic Sensory Memory
2 seconds
5 items
Acoustic
--> STM:
<30 seconds
7+-2 chunks
Primarily Acoustic
--> LTM
Infinite
Infinite
Multi-Dimensional
Memory Consolidation
The change of information from a state of short-term activation into structural changes in the brain. These changes are considered permanent and therefore part of long-term memory.
Brain Structures Involved in Consciousness
- Reticular Formation: autonomic functions (pump blood, respiration)
- Hypothalamus: fight-or-flight, glandular activity
- Suprachiasmatic Nucleus (SCN): monitors optic nerve activity (see whether it is light or dark outside), controls circadian rhythms
--> SCN spits out melatonin, which regulates sleep and wakefulness cycles
- Cerebral Cortex: higher-level thinking, higher-order consciousness, how we want to act on these thoughts and in response to stimuli
Sleep & EEG
- EEG Studies: watching/studying brain activity
- Electrical activity in the brain being recorded --> brain wake patterns correlate with sleep wakefulness
EEG Patterns Associated w/ States of Consciousness: Beta
Frequency (Hz or cycles/second): 13-24 Hz
Typical States of EEG Consciousness: Normal waking thought, alert problem solving
Brain Wave: Highest frequency, lowest amplitude
Alpha
Frequency: 8-12 Hz
Typical States: deep relaxation, blank mind
Wave: lower frequency, higher amplitude
Theta
Frequency: 4-7 Hz
Typical States: Light Sleep
Wave: even lower frequency, higher amplitude
Delta
Frequency: 0-3 Hz
Typical States: deep sleep
Wave: lowest frequency, highest amplitude
REM Sleep: Average, Healthy Person
- 90 minute sleep cycle
- REM Sleep: Paradoxical because eyes moving like they're awake (deep sleep but appear to be awake on EEG--> report dreaming)
- When deprived, people fall into REM more easily
- See notes for graphic
Rebound Effect
Sleep gets interrupted and then the person goes back into a longer REM cycle.
Patterns & Age
- As you get older, you spend fairly the same amount of time in each stage but significantly less time in REM
Circadian Rhythm
- A daily rhythmical change in behaviors or physiological processes
- SCN: the biological "clock" in the hypothalamus that controls circadian rhythms, spits out melatonin to regulate
Why do we sleep?
- Restorative Theories: bodily resources restored to be activated again
- Circadian Theories: Body is the result of evolution; sleep has survival value (keep animal out of harm's way for 1/3 of its life)
Dreams
- Fascinating but really hard to know anything about them
- Nightmares: frightening dreams
- Night Terrors: extremely scary, relatively rare
Theories about Dreams: Freud's Theory
- Dreams are an expression of unconscious wish fulfillment
- Manifest Content: overt story-line of the dream (symbolic)
- Latent Content: What does that mean? (much different from explicit events of dream)
- Not scientific, widely rejected
Reverse Learning Theory
Dreaming gets rid of unnecessary information you acquired during the day and holds on to important things
Dreams-For-Survival Theory
Repeat important information in dreams so you can know it better for survival
Activation-Synthesis Theory
Dreams resulting from random electrical actions
- Stimulation from reticular formation produces high cortical activation
--> Emotional modules
--> Perceptual modules
--> Motivational modules
--> Cognitive modules
- Some evidence for all these theories but not overwhelming for any of them
Hypnosis & Meditation
- Some evidence (reduced pain sensitivity)
- Altered state vs. Responsibility
- Relaxed State?
- Posthypnotic Suggestion: A suggestion made by a hypnotist that is carried out some time after the participant has left the hypnotic state and usually according to a specific cue
Posthypnotic Amnesia: Failure to remember what occurred during hypnosis; induced by suggestions made during hypnosis
Drug Addiction
- Physical Dependence
- Psychological Dependence
--> Sometimes feel both
Tolerance
- Body learns to metabolize drug faster, so people use larger and larger doses
- Can lead to suppressing functions (overdose)
Psychoactive Drugs
- Used for effect (can move through brain barrier) and lead to addiction
- Also used for experience, self-medication, thrill
Stimulants
Increase heart rate, blood pressure, muscle activity
Stimulants: Caffeine
- Inhibitory NT antagonist
- Tea, chocolate, aspirin
- First, blood pressure increases, then the crash comes, so you need to drink more
- Insomnia, need to use the bathroom a lot, alertness, attentiveness
Nicotine
- Anti-insulin
--> Increases glycogen metabolism, yielding increased glucose levels
--> Increases sympathetic NS activity and arousal
--> Caffeine and nicotine enhance each other's metabolism
- Highly addictive
Cocaine
- Crack, etc. --> Not synthetic
- Blocks reuptake of excess dopamine (involved in movement/motor systems)
- Shuts down mechanisms that deactivate neurotransmitters
Amphetamines
- Synthesized in a lab
- Benzedrine (speed), meth
- Alertness, talkativeness
- Works like cocaine: increase release at neurotransmitters
- Amphetamine Psychosis: positive symptoms of schizophrenia
Depressants
- Intoxication
- Alcohol: effects include relaxation, happiness, emotional responses
- Sedatives
--> Barbiturates (quaaludes)
--> Synergistic Effects: dangerous, effects of different drugs multiply each other
Narcotics (Opiates)
- Two terms used interchangeably (narcotics=synthetic; opiates= naturally-occurring)
- Derived from Opium
- Increased relaxation, separation from pain and anxiety
- Work on opium-like receptors, endorphins (agonist)
- In turn, affect other systems
Compensatory Effect
Body learns how to metabolize drugs, substances
--> Has help from context of drugs (ritual): signal to body to start compensatory response
--> Makes quitting drugs difficult (relapse) as people step back into the context after rehab
Types of Narcotics and Opiates
- Methodone: satisfies physical cravings without the high (used to ease withdrawal), and then the patient can be weened off of it
- Morphine
- Heroine
- Codeine
- Demerol
Hallucinogens
- Distort sensory and perceptory systems (sometimes resulting in hallucinations)
Marijuana
- Takes much higher quantity to produce hallucinations
- Euphoria, relaxation, higher senses
- No evidence of addiction
- One of the safest drugs
- Short-term, minor effects (memory loss, slower reaction time)
- Long-Term: temporary immune system damage, lung damage, decreased sex hormones --> All reversible
LSD
- Operates on serotonin system (affects all kinds of other NT and brain systems)
- All perceptions changed
- Synesthesia: senses interact ("9 tastes like a banana")
- Generally safe, but always the chance of a bad trip
- Unmetabolized LSD stored in fat cells, can be released after strenuous activity, lead to acid flashback
PCP
- Ketamine (Special K): safe, effective anesthetic (does not impede basic functions, but other side effects are present too)
--> Used in veterinary medicine and very young children (won't understand hallucinations)
- More dangerous because they cause delusion, paranoia, and destructive behavior
- Completely synthetic
- Can function as depressant, stimulant, and hallucinogen at the same time
--> Depressant and hallucinogen in high doses
Definition of Consciousness
The awareness of complex private processes such as perception, thinking, and remembering
Definition of Memory
The cognitive processes of encoding, storing, and retrieving information
Selective v. Divided Attention
- Selective: The process that controls our awareness of, and readiness to respond to, particular categories of stimuli or stimuli in a particular location to the exclusion of others
- Divided Attention: The process by which we distribute awareness among different stimuli or tasks so that we can respond to them or perform them simultaneously
Inattention Blindness
Failure to perceive an event when attention is diverted elsewhere
Split-Brain Operation
A surgical procedure that severs the corpus callosum, thus abolishing the direct connections between the cortex of the two cerebral hemispheres
EEG-like Devices
Electromyogram: A record of muscle activity
Electo-oculogram: A record of eye movements
Polygraph
An instrument that records changes in physiological processes such as brain activity, heart rate, and breathing
Insomnia
A general category of sleep disorder related to difficulty in falling asleep and remaining asleep