Public Speaking Midterm Ch 09

The pursuit of both exactness and comprehensible information.

Referring to what is familiar to make the definition of the unfamiliar much easier to grasp.

The mindset or mental attitude that you attempt to create in your audience.

Tells listeners how a word is used in a specific situation.

Categorizing an object or concept and specifying it's characteristics.

When you put ideas into words or actions.

The derivation of a single word.

A familiar example.

Words that directly or indirectly identify males or females.

Words that do not directly or indirectly denote males or females.
Principles:
1. Speak in the plural
2. Say he or she when using a singular subject
3. Remove gender inflections
4. Use gender specific pronouns for gender specific processes, people, or activities.

Consisting of sets of sensory impressions evoked in the imagination and memory through language.
Types: Visual, Auditory, Gustatory, Olfactory, Tactile, Kinesthetic, Organic

The emotional force of words in context.

A comparison of two dissimilar things.

Telling your audience how you are not going to use the concept.

Spoken language that assumes a more complicated and formal style, more closely resembling written work.

Informal, similar to conversation.
Three fundamental qualities:
1. Accuracy
2. Simplicity
3. Restatement

The repetition of words, phrases, and ideas to clarify and reinforce them.

Speaking directly and using words that convey precise, concrete meanings

Designates how a word will be used in a certain context.