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47 Cards in this Set

  • Front
  • Back
Define Perceived Role Conflict.
Happens when a salesperson thinks that the role demands by 2+ of his role partners are incompatible.
Therefore he can't satisfy them all at the same time.
Name the 5 Factors of a Salesperson's Performance.
1- Role perceptions

2- Aptitude

3- Skill level

4- Motivation

5- Personal/Organizational/
Environmental variables
What are the 3 Dimensions of Role Perceptions?
1- Perceived role conflict

2- Perceived role ambiguity

3- Role inaccuracy
Define Perceived Role Ambiguity.
Happens when a salesperson thinks he does not have enough information to perform a job right.
Define Role Inaccuracy.
Degree to which a salesperson's perceptions of the demands of his role partners are not right.
Define Motivation.
How much effort a SP wants to put into each task associated with the job.
An SP's motivation to put effort into a task is a function of their... (2)
1- Expectancies

2- Valences for performance
Define Valences for Performance.
An SP's perception of the desirability of improving performance.
Define Instrumentalities.
An SP's belief that improved performance will result in rewards.
Define Valences for Rewards.
An SP's perception of the desirability getting bigger and better rewards due to better performance.
An SP's Valence for performance is a function of their... (2)
1- Instrumentalities

2- Valences for rewards
What are the 2 ways that Organizational, Environmental and Personal Factors influence Sales Performance?
1- Facilitating performance

2- Influencing performance
Define Magnitude of Expectancies.
Expectancy based on the ability to control the performance needed.
Define Accuracy of Expectancies.
Based on a person's understanding of the link between effort and achievement.
Define Accuracy of Instrumentalities.
Based on the clear perception of the relationship between:
- improvement
- achievement
- rewards
Define Magnitude of Instrumentalities.
Estimate of the value of a company's compensation plan.
Define Job Satisfaction.
The parts of the job that SPs find rewarding and satisfying.
Define Extrinsic Satisfaction.
Based on extrinsic rewards.
Define Intrinsic Satisfaction.
Based on intrinsic rewards.
Name the 7 Dimensions of Job Satisfaction.
1- The job itself

2- Pay

3- Company policies and support

4- Supervision

5- Co-workers

6- Promotion and advancement

7- Customers
What are the 3 Stages of a Salesperson's Role?
1- Role partners communicate expectations

2- SP develop perceptions

3- SP convert perception to behaviors
Name 5 factors that Affect the Salesperson's Role.
1- Boundary position

2- The remote sales force

3- Interaction with many people

4- Selling in a team

5- Innovative role
Define Salary.
A fixed sum of money paid at regular intervals.
Define Commission.
A payment based on short-term results.
Define Bonus.
A payment made due to an achievement or exceeding performance expectations.
Name the 3 Reasons for Salary.
1- Motivation on non-selling activities

2- Adjust for differences in territory potential

3- Reward experience and competence.
Name the 2 Reasons for Commissions.
1- Motivates a high selling effort

2- Encourages sales success
Name the 3 Reasons for Bonuses.
1- Directs effort towards objectives

2- Gives more rewards to top seller

3- Encourages sales success
What is the Main Reason for Having Sales Contests?
Makes sales team put more effort into short term objectives.
Name the 2 Reasons for Benefits.
1- Satisfies SP's security needs

2- Match offers of competition
Name:
3 Situations Where a Straight Salary is Useful.
4 Advantages
3 Disadvantages
Useful:
1- New sales rep

2- New sales territories

3- When sales rep has to do non-selling activities.

Advantages
1- Max security

2- Control over reps

3- Easy to give

4- Predictable expenses

Disadvantages
1- No incentive

2- Requires close supervision

3- Selling expenses always stay the same (even during sales declines)
Name:
3 Situations that a Straight Commission is Useful.
3 Advantages
4 Disadvantages
1- Aggressive selling

2- Minimal non-selling tasks

3- When firm can't closely control sales team.

Advantages
1- Max incentive

2- Managers can encourage sales team

3- Selling expenses relate directly to resources.

Disadvantages
1- Little security

2- Little control over reps

3- Reps may perform badly

4- Selling costs not predictable
Name:
2 Situations that a Combination of Salary and Commission are Useful.
4 Advantages
2 Disadvantages
1- Similar sales territories

2- Incentive and control

Advantages
1- Some security

2- Some incentive

3- Selling expenses vary

4- Mgr has control over non-selling stuff

Disadvantages
1- Selling expenses less predictable

2- Difficult to give out
What are 5 factors that are part of the Equation that Influences Performance?
1- Compensation

2- Training

3- Mgt. practices

4- Structure

5- People
Define Behavior.
What ppl do.
Task they put effort into.
Define Performance.
Behavior evaluated by contributions to goals of the company.
Name 2 Performance Evaluation Measures.
1- Objective

2- Subjective
Define Objective Measures.
Show stats the sales manager gather from company data.
Define Subjective Measures.
Relying on personal evaluations by the sales manager and others.
What are the Output Components that are used to Evaluate Salespeople.
2
1- Orders

2- Accounts
What are the Input Components that are used to Evaluate Salespeople.
4
1- Calls

2- Time utilization

3- Expenses

4- Non-selling activities
What do Ratios do?
Its a combination of an SP's input and output to give insight and help evaluate SPs.
Name 3 Ratio Measures.
1- Expense ratios

2- Account development and servicing ratios

3- Call activity and productivity ratios
Name 5 Typical Attributes on Appraisal Forms.
1- Sales results

2- Job knowledge

3- Management of territory

4- Customer and company relations

5- Personal characteristics
Name 7 Ways to Avoid Errors in Performance Evaluation.
1- Read attribute definition

2- Don't overrate

3- Be objective

4- Don't let your eval of one factor influence any other

5- Base rating on observed performance

6- Rate SP on success or failure

7- Have good reasons
What are the BARS Systems?
Behaviorally anchored rating scale.

Concentrates on the criteria the individual can control.
Explain a 360 Degree Performance Feedback.
Integrates feedback from customers, team members, manager and the sales person.