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10 Cards in this Set
- Front
- Back
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Profit maximisation
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The level of output where TR is furthest apart from TC. Occurs where MR = MC.
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Revenue maximisation
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The level of output where the TR curve is flat. Occurs where MR = 0.
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Sales maximisation
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The highest level of output that can be attained without incurring a loss. Occurs where TR = TC, or AR = AC.
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Cost-plus pricing
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Where price is set at average cost plus a certain percentage mark-up.
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Predatory pricing
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Where P < AVC, in order to eliminate existing competition in the market.
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Limit pricing
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Where price is set below the AC of potential rivals, in order to prevent new firms entering the market.
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Non-price competition
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Where the firm aims to attract new customers through branding, quality and innovation.
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Cartel
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A formal agreement between two or more firms to fix prices and / or output, thereby avoiding a price war.
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Collusion
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A secret and informal agreement between two or more firms to fix prices and / or output, thereby avoiding a price war.
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Tacit collusion
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Where firms refrain from price competition, but without any communication or formal agreement.
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