Woojin

French Revoltion- caused best french chefs to lose their employement, and they came to the US.
Thomas Jefferson-5 yrs in France brought French chef to the whitehouse

Bechamel, Veloute, Espagnole, Tomato, and Hollandaise

lighter cuisine, based on simple prep. processors, blenders, juicers

careme- founder of classical cuisine
escoffier- many contributions to cuisine

-owned by 1 or more
-not affiliated with brand
-offer owner independence, creative
-

group restaurnts, identical market, concept design,
in and out

Operating, philosphy, mission, goals, objectives
--composed of guests who will patronize the resturant

c.a- given a radios or area where potential customers are
market-av. number of guests who might eat there.

-needs and desires
-capability of cooks
-equiptment capacity
-price and price strategy
-menu design

A la carte- indiviually priced
table d'hote menues- chose 1 item for each section but they give you a list
du jour menus- item of the day
tourist menus- used to attract tourists (man v food)
california menus- order any food any time of the day

theme-1950's, tbird and corvette diners, tgi fridays sports theme
celebrity- wolfgang puck, naomi campbell, michael jordan

process of identifiying evolving customer preferences- capitalizings on them through creating, promotion, delivery of products
PROMOTE, SELL, DISTRIBUTE

pershible
intangible
inseperatble
industries are interrelated
80% business come from 20% of current market (importance of repeat guests)

being different than compeition. sales and marketing deal with this

making guests happy and loyal
it takes 4 times as much effort and expense to attract new guests as it does a repeat

stregths and weaknesses- mgmt can control
opportunities and threats- out of mgmts control
lightrail-opportunity

market divided into different groups with similar characteristics, profile is created for each segment
2. company analyzes which of these segments it should/shouldnt target

customer groups that are most profitable to target as guests

product- must suit needs of target market
price- usually lower price has positive effect on demand
place-availibilty and distribution, including ease of access, traffic flow
promotion- sales goals, advertising, personal selling,
people- make difference between avrage and exceptional guest service

-unique elements that identify a product and set it apart. Frank Kuhns brands p.p.
- make it easy to remember
-associated with value
-easily recognized
NIKE

hallmark cards, use of words, signs, set of emotions

marketing sponsored by organizations that solicit involvement by individuals
az cardinals card at bofa

meetings, incentive travel, conventions and exhibitions
MICE tourits spend 2 the amount of $$ that other tourists spend

CVB, meeting planners and clients, convention centers, specailiazed services and exhibitions

hosts programs and services to meet clients needs

independent contractors
plan meetings to last minute
post meeting actvities
onsite activities
premeeting activities

clinic-workshop type, learning by doing
forum- assembly for discussion of concerns
seminar- lecture and dialogue allows participants to share experiences
symposium- event at which a subject is discussed by experts
workshop- small group led by facilitator or trainer

theater style- audience doesnt need notes
classroom- workshop style meeting setup is instructional
boardroom- small number of people on one rectangular table

Conventions, larger meetings with form of exposition or trade show. Phx bridal expo
Expositions- events that bring together sellers of products and services at location where they can show their products
association meetings- voluntary so the location needs to be appealing

trade- public relations organization
professional- nonprofit
medical- offer conferences and continuing education
religion-include groups of individuals that are part of churches
govt- fedral, local, state organizations

city center
convention center
conference center
hotels
resorts
cruise ships
colleges

a person with a vision is able to influence the activities and outcomes of others in a desired way.
know what they want and wy the want it and are able to communicate that.

what managers do-plan organize, make deicions, communicate, motivate, control
"process of working with and through others to accomplish org. goals in an efficient and effective way."

transactonal-leader is able to bring out actions by using certain rewards or incentives (transaction=$$)
transformational- inspires others to go above normal expectations

charisma, individual consideration, intellectual stimulation

1. have followers
2. followers do the right thing regardless of how much they like the leader.
3. visible and set examples
4. are concerned with responsibility, not $$

efficiency- getting the most done with fewest number of inputs
effectiveness- doing the right thing

front line- lowest level mgrs, manage work of line employees, aka supervisors.
middle mgrs- department heads, fall between front and top mgrs. responsible for short to medium range plans, establish goals and objectives, and manage front line mgrs
top mgrs- make medium to long range plans for establishing goals and strategies

planning
organizing
decision making

communication
human resources and motivating
controlling

figurehead role- performing ceremonial duties
leader role-coaching, motivating
liason role- contact with people in other depts.
spokesperson role-
negotiator role- head of company may negotiate with a union rep. to establish wages and benefits

managing- formal process in which organizational objectives are achieved through efforts of subordinates
leading- a person with vision is able to influence behavior of others in desired way

moral principles and values that people use to answer questions about right and wrong.