However, the 2010 advertisement does not depict any people, it only focuses on the burgers. The main reason would be because if a certain gender or race was portrayed in the advertisement, it would backlash. This would be because people might perceive the advertisement as sexist or racist. To avoid any issues regarding racism or sexism, the advertisement only portrays the burgers. The main claim the advertisement is making is to enjoy their holiday by eating a delicious filling meal at McDonalds. The cultural mood constructs the main claim by emphasizing the holidays and America’s large appetite. Besides the cultural mood portrayed in the advertisements, there are underlying value assumptions that can be
However, the 2010 advertisement does not depict any people, it only focuses on the burgers. The main reason would be because if a certain gender or race was portrayed in the advertisement, it would backlash. This would be because people might perceive the advertisement as sexist or racist. To avoid any issues regarding racism or sexism, the advertisement only portrays the burgers. The main claim the advertisement is making is to enjoy their holiday by eating a delicious filling meal at McDonalds. The cultural mood constructs the main claim by emphasizing the holidays and America’s large appetite. Besides the cultural mood portrayed in the advertisements, there are underlying value assumptions that can be