This ad is very creative in the message it's attempting to convey. It takes a tobacco companies' advertisements and cleverly uses it to present possible outcomes for smokers, or those that may decide to start smoking. Additionally, it adds subtle additions such as the glasses, which in the original ad suggested a level of coolness for smokers, and the wording of the Surgeon General's message typically attached to a pack of cigarettes.
The author uses pathos to induce an emotional reaction, namely fear of cancer, as the overhaul ad suggests. It furthers this reaction with the use of the glasses and Surgeon General's message, suggesting that smoking is not cool, and that smoker's potential is impacted when deciding to smoke. The ad fails to
The author uses pathos to induce an emotional reaction, namely fear of cancer, as the overhaul ad suggests. It furthers this reaction with the use of the glasses and Surgeon General's message, suggesting that smoking is not cool, and that smoker's potential is impacted when deciding to smoke. The ad fails to