Consumers taste for fashion are constantly changing and several fashion stores are falling behind. Every individual has their own unique and distinct personality that makes them stand out. Fashion is a way for people to express who they are, and stores today offer many different styles that allow a person to create their own look. However, one store that has not kept up on the latest fashion trends is Abercrombie and Fitch. Abercrombie and Fitch struggles because their clothes are expensive, are unoriginal, and because people find their brand discriminating. Consumers want to wear clothes that are affordable, unique, and top quality.
Abercrombie and Fitch is known for their strong retail presence that is recognized abroad, and for their youth targeted clothing. However, because they have not kept up to date on the latest fashion trends, they have been falling short behind other high leading stores such as Forever 21, H&M, Charlotte Rousse, and American Eagle. The competitor stores offer clothing that are highly affordable, and have a unique clothing variety to choose from. Although Abercrombie and Fitch has made changes such as ditching their big …show more content…
Consumers take many aspects into consideration when they are clothes shopping such as the prices, the variety of clothing that is offered, and top quality. Stores such as H&M are doing well due to their affordable pricing and the different style of clothing that they offer. American Eagle is doing well because they realized that their consumers were changing and wanted a brand that allowed them to love themselves for who they are with what they wore. In order to take back their business and excel, Abercrombie and Fitch would have to lower their prices, offer unique variety of clothing in order to capture the attention of different consumers, and understand that individuality is something that the youth of today
Abercrombie and Fitch is known for their strong retail presence that is recognized abroad, and for their youth targeted clothing. However, because they have not kept up to date on the latest fashion trends, they have been falling short behind other high leading stores such as Forever 21, H&M, Charlotte Rousse, and American Eagle. The competitor stores offer clothing that are highly affordable, and have a unique clothing variety to choose from. Although Abercrombie and Fitch has made changes such as ditching their big …show more content…
Consumers take many aspects into consideration when they are clothes shopping such as the prices, the variety of clothing that is offered, and top quality. Stores such as H&M are doing well due to their affordable pricing and the different style of clothing that they offer. American Eagle is doing well because they realized that their consumers were changing and wanted a brand that allowed them to love themselves for who they are with what they wore. In order to take back their business and excel, Abercrombie and Fitch would have to lower their prices, offer unique variety of clothing in order to capture the attention of different consumers, and understand that individuality is something that the youth of today