From charts and financial report above show that revenues increased by each year from $450,000,000 to $29,150,000 in the past five years; total employees grew from 54 people in 2011 to 175 in 2014; and the highest productivity (revenue/employee) was $1,083,333 in 2012. By calculation, Revenue Growth Rate in one year was 206.1% and 90.6% of 3 year average.
Employee Growth Rate was 56.3% in one year and 3 year average was 48%. (Privco, 2016)
Strengths
YETI has existed distribution and sales networks in different countries, including REI.com, Cabela's Alibaba.com, Amazon.com, and Dick's Sporting Goods. They also sold their products through smaller or independent retailers. Its high profitability and revenue from selling their own coolers for …show more content…
This is a brand-new company which founded in 2006, and do not have enough information could find on their official website. YETI sells their coolers with very high price, not too many people can afford. The company faces competition from many other companies which are sold products at lower price or better quality of products. (swotanalysis24, 2016) Reference
Cortec Group Announces the Acquisition of Yeti Coolers, LLC – Represents The First Platform Investment For Cortec Fund V. (June 15, 2012). Retrieved from https://www.cortecgroup.com/tag/acquisition/page/5/
Gunter, Thomas & Lord,Emily& Morrow, Becca & Riescher, Jake & Seyden, Amanda & Tanner, Brittany & Walker, Melissa ( December 2, 2014). YETI Coolers: Built for the Wild Ones. Retrieved from https://issuu.com/beccamorrow/docs/yeti_final_paper
Hawkins, Lori (Dec. 20, 2014). From small start, Austin-based Yeti grows into industry powerhouse. Retrieved from http://www.mystatesman.com/news/business/from-small-start-austin-based-yeti-grows-into-indu/njWgL/
Igloo-products-crop (2016). Retrieved from http://www.privco.com/private-company/igloo-products-corp
Jarden-corporation (2016). Retrieved from …show more content…
Retrieved from http://search.proquest.com.uiwtx.idm.oclc.org/abicomplete/docview/1758030276/fulltext/39D3FF579B3646CDPQ/1?accountid=7139.
The article,” Yeti Coolers hires banks for IPO: Reuters”, talks about Yeti Coolers hires investment banks for an initial public offering (IPO). According to the sources, the IPO could value Yeti in the billions of dollars because its ability to sell coolers for hundreds rather than tens of dollars. Keeping ice longer than most of other coolers is a key of YETI’s success.
Grisales, Claudia; Hawkins, Lori (Nar 3, 2016). Cooler company Yeti moving into new Austin HQ. Retrieved from http://search.proquest.com.uiwtx.idm.oclc.org/abicomplete/docview/1771700760/2460AEE231634A9FPQ/1?accountid=7139
Article “Cooler Company Yeti moving into new Austin HQ” was written by Claudia Grisales and Lori Hawkins. The company said, Austin-based Yeti will be moving its headquarters to a new and larger Southwest Austin campus next year at 7601 Southwest Parkway, west of West William Cannon Drive. The project will consist of two 87,500-square-foot buildings with the company's outdoor lifestyle brand, such as an archery range, sports courts, barbecue pits, a rooftop terrace and a jogging
Employee Growth Rate was 56.3% in one year and 3 year average was 48%. (Privco, 2016)
Strengths
YETI has existed distribution and sales networks in different countries, including REI.com, Cabela's Alibaba.com, Amazon.com, and Dick's Sporting Goods. They also sold their products through smaller or independent retailers. Its high profitability and revenue from selling their own coolers for …show more content…
This is a brand-new company which founded in 2006, and do not have enough information could find on their official website. YETI sells their coolers with very high price, not too many people can afford. The company faces competition from many other companies which are sold products at lower price or better quality of products. (swotanalysis24, 2016) Reference
Cortec Group Announces the Acquisition of Yeti Coolers, LLC – Represents The First Platform Investment For Cortec Fund V. (June 15, 2012). Retrieved from https://www.cortecgroup.com/tag/acquisition/page/5/
Gunter, Thomas & Lord,Emily& Morrow, Becca & Riescher, Jake & Seyden, Amanda & Tanner, Brittany & Walker, Melissa ( December 2, 2014). YETI Coolers: Built for the Wild Ones. Retrieved from https://issuu.com/beccamorrow/docs/yeti_final_paper
Hawkins, Lori (Dec. 20, 2014). From small start, Austin-based Yeti grows into industry powerhouse. Retrieved from http://www.mystatesman.com/news/business/from-small-start-austin-based-yeti-grows-into-indu/njWgL/
Igloo-products-crop (2016). Retrieved from http://www.privco.com/private-company/igloo-products-corp
Jarden-corporation (2016). Retrieved from …show more content…
Retrieved from http://search.proquest.com.uiwtx.idm.oclc.org/abicomplete/docview/1758030276/fulltext/39D3FF579B3646CDPQ/1?accountid=7139.
The article,” Yeti Coolers hires banks for IPO: Reuters”, talks about Yeti Coolers hires investment banks for an initial public offering (IPO). According to the sources, the IPO could value Yeti in the billions of dollars because its ability to sell coolers for hundreds rather than tens of dollars. Keeping ice longer than most of other coolers is a key of YETI’s success.
Grisales, Claudia; Hawkins, Lori (Nar 3, 2016). Cooler company Yeti moving into new Austin HQ. Retrieved from http://search.proquest.com.uiwtx.idm.oclc.org/abicomplete/docview/1771700760/2460AEE231634A9FPQ/1?accountid=7139
Article “Cooler Company Yeti moving into new Austin HQ” was written by Claudia Grisales and Lori Hawkins. The company said, Austin-based Yeti will be moving its headquarters to a new and larger Southwest Austin campus next year at 7601 Southwest Parkway, west of West William Cannon Drive. The project will consist of two 87,500-square-foot buildings with the company's outdoor lifestyle brand, such as an archery range, sports courts, barbecue pits, a rooftop terrace and a jogging