When we talk about local online marketing we 're talking about the strategies available to local businesses for promoting their brand, services or products online. Theses local online marketing strategies should ultimately build more awareness around your company helping you to find new customers and increase sales.
There are numerous ways to use local online marketing from social media to affiliate advertising. Here at miamedia we focus on two main areas, local search rankings and pay per click advertising - more specifically Google Adwords Campaigns.
Local online marketing brings together the creative and technical tools of the web, such as content, design, social media, advertising and sales. Compared to other forms of marketing local online marketing has various benefits. The costs are comparatively low compared to other marketing, you are able to reach large audience and if done right can be far more targeted than other forms of marketing, allowing you to be seen by those …show more content…
Local Search Marketing
Local Search Marketing is designed to boost the presence of you company in local search results. Google uses intricate algorithms to decide how valuable a website is, and its content, for the specific keywords. This ensures that the website that appears on the first page are the more relevant to people searches. The better your content and the more targeted it is for your key search terms the more likely your website will rank.
There are hundreds of key elements that determine where a website ranks. In the world of Local Search Marketing good content is king, but all the other factors need to be taken care of to make sure your company is seen valuable by Google. At miamedia we take care each and every detail. We create a Local Search Marketing campaign that generates more leads for your local