When examining gender, it is seen that women are more patriotic, conservative and more interested in social harmony. Saying this, …show more content…
(Bilkey and Nes, 1982; Rierson 1967; Samiee,1994). CET is only applicable to situations where domestic alternatives are available. Throughout most countries of the world, particularly the G8 countries, the majority of product categories have a domestically manufactured alternative. However, in some countries for certain products only foreign manufactured products are available, for example, Automobiles in Ireland. CET may be extended to products from countries with a similar cultural background in developed countries. (Lantz and Loeb, 1996 and Watson and Wright, 2000). In developed countries, CET is particularly strong among those who are threatened by foreign competitors. They believe that their imports are reducing their employment levels and destroying their culture. (Shimp and Sharma, 1987 and Vida and Reardon,