Due to an abundance of food choices available and increased competition, Nestle explains how companies use factors of taste, cost, convenience, and confusion to successfully sell their food (“Intro” 2002). The factor of taste is achieved when companies appeal to the natural cravings of salt, fat, and sugar and engineer products with these flavors. Processed food, rather than fruits or vegetables, are highly marketed because the costs of production remains low, while the opportunity to create new products by “adding value” exists. For example, companies take advantage of the consumer’s fast-paced lifestyle by marketing convenience in prepackaged and ready to go products. According to Nestle, food companies spend an average of $11 billion on advertising campaigns (2002). Marketing and advertising functions to confuse and skew an individual 's perception of a “healthy diet.” Food corporations spend a large amount of time, money, and resources convincing consumers that their products are the best
Due to an abundance of food choices available and increased competition, Nestle explains how companies use factors of taste, cost, convenience, and confusion to successfully sell their food (“Intro” 2002). The factor of taste is achieved when companies appeal to the natural cravings of salt, fat, and sugar and engineer products with these flavors. Processed food, rather than fruits or vegetables, are highly marketed because the costs of production remains low, while the opportunity to create new products by “adding value” exists. For example, companies take advantage of the consumer’s fast-paced lifestyle by marketing convenience in prepackaged and ready to go products. According to Nestle, food companies spend an average of $11 billion on advertising campaigns (2002). Marketing and advertising functions to confuse and skew an individual 's perception of a “healthy diet.” Food corporations spend a large amount of time, money, and resources convincing consumers that their products are the best