Donald Trump: Our movement is about replacing a failed and corrupt …show more content…
By emphasizing the size of the crowd, Trump is suggesting two things. First, he is illustrating to the American people the size of his “silent majority,” with hopes that more people will join the bandwagon and express their support. Bandwagoning is popular among populist politics, as it encourages the public to unite behind a single popular message. Second, the visuals quietly combat the mainstream media’s failure to accurately report on the size of Trump’s events. The visual also invites viewers to live vicariously through the crowd. By narrating the ad as if Trump is delivering a speech, and filling gaps in the text with roars from the crowd, viewers feel as if they are a member of the colorful crowd, cheering louder with every …show more content…
Auditory effects of the narration, along with soft but strong supporting music, enhances the visuals that appear on the screen. Using bright and dark color schemes to differentiate between positive and negative emotions, Trump is able to capture the essence of the average American and the collective groups that make up his silent majority. Trump’s argument for America is that he is the people’s voice. He is the only candidate willing and ready to take on the political establishment, and fight for the rights of middle