This paper contains the process of developing the marketing plan for an existing firm. Moreover it consists of the vision and mission of one of the best product of the world i.e. Royal Pashmina. It includes the specialization or niche that I’m addressing in the marketplace that differentiates my idea from others. Moreover, it consists of market segments that I will target.
Royal Pashmina
Royal Pashmina intends to supply the best quality Pashmina to the client in brief span of time. We have our handout in which we said our item sorts and costs. Royal Pashmina will offer a rebate to its clients by giving a devotion card to the client. Every client will get reward credit when they purchase something …show more content…
(all hand woven) from there, all in various different colors so that the customers would have a great variety to choose from.
Target Market
For the target marketing of Royal Pashmina, the target market can be categorized in the following groups:
• Young girls of age between 16 and 24 (all body types):
Since corpulence has been a developing worry among the youthful teenagers and also with more established develops, it is profiting how Royal Pashmina will offer a dress/suit ordering service. Along these lines, it would be less demanding for both, the purchasers with differed body sorts, and body sizes, and additionally for whatever is left of the shoppers effectively shop something at their aggregate fit.
• Single or couple, working …show more content…
In this manner, the potential customers for Royal Pashmina would be comprehensive of all the above arranged effortlessly whether it'd be adolescents, grown-ups, or ageing population of mostly 55-64 years old.
Conclusion
Royal Pashmina is outstanding for its fineness, warmth, and softness. It is rich, softer and warmer than Superfine Merino wool. In any case, it is costlier then alternate types of wool Fibers. Pashmina item is reasonable for all the age groups, and can be effortlessly received to in any season of the year, it is possible that it'd be in formal wears, a mixed drink night out, school uniform, or gatherings, it looks equally appealing and attractive.
Reference
Academic.mintel.com.ezproxy.gcd.ie. n.d.. Clothing Retailing. [online] Available at: http://academic.mintel.com.ezproxy.gcd.ie:2048/display/232180/# [Accessed: 22July
Royal Pashmina
Royal Pashmina intends to supply the best quality Pashmina to the client in brief span of time. We have our handout in which we said our item sorts and costs. Royal Pashmina will offer a rebate to its clients by giving a devotion card to the client. Every client will get reward credit when they purchase something …show more content…
(all hand woven) from there, all in various different colors so that the customers would have a great variety to choose from.
Target Market
For the target marketing of Royal Pashmina, the target market can be categorized in the following groups:
• Young girls of age between 16 and 24 (all body types):
Since corpulence has been a developing worry among the youthful teenagers and also with more established develops, it is profiting how Royal Pashmina will offer a dress/suit ordering service. Along these lines, it would be less demanding for both, the purchasers with differed body sorts, and body sizes, and additionally for whatever is left of the shoppers effectively shop something at their aggregate fit.
• Single or couple, working …show more content…
In this manner, the potential customers for Royal Pashmina would be comprehensive of all the above arranged effortlessly whether it'd be adolescents, grown-ups, or ageing population of mostly 55-64 years old.
Conclusion
Royal Pashmina is outstanding for its fineness, warmth, and softness. It is rich, softer and warmer than Superfine Merino wool. In any case, it is costlier then alternate types of wool Fibers. Pashmina item is reasonable for all the age groups, and can be effortlessly received to in any season of the year, it is possible that it'd be in formal wears, a mixed drink night out, school uniform, or gatherings, it looks equally appealing and attractive.
Reference
Academic.mintel.com.ezproxy.gcd.ie. n.d.. Clothing Retailing. [online] Available at: http://academic.mintel.com.ezproxy.gcd.ie:2048/display/232180/# [Accessed: 22July