Seaver used examples of times where other companies did the same “foul play” with advertisements and mentioned how often companies do not make a big deal about it. Seaver delivered sardonic tone by establishing that, “ Accordingly, we have instructed all our salesman to notify bookstores that whenever a customer comes in and asks for a copy of Diary of a Harlem Schoolteacher they should request the sales personnel to make sure that what the customer wants is a book, rather than a Coke” (Seaver 6-10). Seaver’s letter was packed with literary language and establish the voice. Seaver was able to get irony, satire, and exaggeration across his letter. Seaver was also able to demonstrate that they have the full right to continue to use the slogan that is “Coke’s”, “Given our strong sentiments concerning the First Amendments, we will defend to the death your right to use ‘It’s the real thing’ in any advertising you care to” (Seaver 30-32). Implying Seavers sarcasms once again which can be mainly seen as Seavers attempting to prove his point of why using the same slogan would hurt neither companies. In many ways the second letter written by Seaver was actually persuasive because it made the Coca-Cola representative at least rationalize with what they initially
Seaver used examples of times where other companies did the same “foul play” with advertisements and mentioned how often companies do not make a big deal about it. Seaver delivered sardonic tone by establishing that, “ Accordingly, we have instructed all our salesman to notify bookstores that whenever a customer comes in and asks for a copy of Diary of a Harlem Schoolteacher they should request the sales personnel to make sure that what the customer wants is a book, rather than a Coke” (Seaver 6-10). Seaver’s letter was packed with literary language and establish the voice. Seaver was able to get irony, satire, and exaggeration across his letter. Seaver was also able to demonstrate that they have the full right to continue to use the slogan that is “Coke’s”, “Given our strong sentiments concerning the First Amendments, we will defend to the death your right to use ‘It’s the real thing’ in any advertising you care to” (Seaver 30-32). Implying Seavers sarcasms once again which can be mainly seen as Seavers attempting to prove his point of why using the same slogan would hurt neither companies. In many ways the second letter written by Seaver was actually persuasive because it made the Coca-Cola representative at least rationalize with what they initially