In Gabler’s article, “The Weird Science of Naming New Products”, he explains the random process in naming a virtual reality experience. They found a man named Shore who insisted in looking for ides off a science fiction website. He looks for words such as “Jumpdoor”, “Jaunte Stage”, and “The Stars of My Destination” (Gabler 3). Basically, Gabler is saying that they took names referring to the product which was then narrowed down to “It simply said: Jaunt” (Gabler 5).
Along the same lines, the article “How’d it Get that