Analysis: The Retail-Discount Stores Industry

Labeling the strategic groups within an industry is not easy “identifying strategic groups within an industry if often difficult, because industry definitions and strategy assessments are not always clear,” (Parnell, 2014, p. 184). The first step should be defining the industry. “The Retail - Discount Stores industry consists of companies engaged in the operation of stores offering a diversified product line at a discount. The industry also includes discount stores with auxiliary Internet and mail order facilities,” (Reuters, n.d., p. 1). The next steps is to identify the organizations within the industry and analyze their behavior in certain areas.
The most obvious strategic group in the discount retail industry is defender or general